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the big game’s best spots, as voted on by you.

The data scientists at Pavone Group and WildFig have created a proprietary algorithm that analyzes each spot – from humor to heartstrings to A-list celebrity star power – to predict how each ad will rank in the SpotBowl poll. Learn more about our predictive analytics tool and the thinking behind it.

Leaderboard Top 3
  1. Free Bird
    93
  2. Last Harvest
    90
  3. The Choice
    84

Free Bird

By Budweiser
93%

A Budweiser Clydesdale teaches a baby bald eagle how to fly. 

Last Harvest

By Lay’s
90%

A potato farmer prepares for retirement and passes the farming duties on to his daughter.

The Choice

By Pepsi Cola
84%

Coca-Cola’s signature polar bears come to grips with their preference for Pepsi Zero Sugar. 

Killer Alexa

By Amazon
83%

Chris Hemsworth thinks Alexa is out to get him. 

Good Will Dunkin

By Dunkin
82%

Ben Affleck and an all-star cast of early 90s TV stars air a never-before-seen look at a TV show called “Good Will Dunkin.”

Jurassic Park

By xfinity
80%

Xfinity’s flawless WiFi connectivity helps Jurassic Park avoid disaster. 

The Mission Begins

By Cadillac
79%

Cadillac reveals it’s F1 livery against the backdrop of JFK’s iconic “We choose to go to the moon” speech.

Just a Guy

By Bosch
78%

Bosch appliances and power tools transform Guy Fieri from “just a guy” into his much cooler self.