Lineup

A destructive pooch is calmed by the arrival of a new dog. 

The avocado marketers will return with a spot starring Anna Faris as Eve.

The travel planning website will return after making its debut last year with a spot starring Melissa McCarthy.

The spot will feature the brand’s new tagline, “Easy to drink, easy to enjoy” and will pivot away from the light beer’s usual comedic formula. 

Narrated by Kevin Bacon, the spot is about how everyone is separated by six degrees of separation and follows a six-pack of Bud as it’s passed from person to person. 

The spot, titled “Shelter,” features the Busch Light Guy offering survival tips before being interrupted by Sarah McLachlan as she delivers a pitch to help save wild animals.

Crown Royal will make its first appearance with a third quarter spot featuring rocker Dave Grohl.

The diabetes monitoring device returns to the Big Game with a spot featuring Nick Jonas.

Disney will make it’s first Big Game appearance with a spot celebrating 100 years of storytelling and innovation.

The food delivery service is back with a spot starring The Bears’ Matty Matheson and Raekwon the Chef.

With its 23rd appearance in the game, Doritos will highlight its new Sweet & Tangy BBQ flavor with an ad starring rappers Jack Harlow and Missy Elliot.

After an 11 year Big Game absence, Downy returns with a spot that features Danny McBride telling the world about the power of Downy Unstopables. 

Kevin Hart will return as the star of the sports betting website’s Big Game spot. The spot features cameos from Emmitt Smith, David Ortiz, Ludacris, The Undertaker, Lisa Leslie and Tony Hawk.

Dunkin will make its Big Game debut with a spot starring real life Dunkin fan Ben Affleck.

After making his first appearance since 2014 in last year’s game, the E-Trade baby will return again with a first quarter spot.

The spot will be shot and aired live. In it, retired NFL star Rob Gronkowski will attempt to kick a 25-yard field goal. If he’s successful, FanDuel users will split $10 million in winnings.

The spot will be a co-promo with Netflix and will star Will Ferrell.

The spot will feature a humorous look at the Pixel 7 Pro’s photo editing capabilities. NBA star Giannis Antetokoumnpo, Doja Cat and Amy Schumer will make appearances.

He Gets Us is a group that promotes the teachings of Jesus. The group will have two spots in the game. The 30-second spot, titled “Kids,” will show the love and compassion kids demonstrate toward each other and what adults can learn from that interaction. The 60-second spot, titled “Confrontation,” takes a closer look at the divisions between people and how we can overcome them with respect and kindness.

The spot will double as a co-promo for the new Ant Man movie and will feature the beer-maker’s zero alcohol Heineken 0.0. A teaser features Paul Rudd as Ant Man staying sober with help from the no-alcohol beer.

Hellmann’s will encourage viewers to “make taste, not waste” in a spot that tackles the issue of food waste. The ad stars Jon Hamm, Brie Larson and Pete Davidson. 

Jeep made its last appearance in the game in 2021 with a spot featuring Bruce Springsteen. No details are known about this year’s ad.

The spot centers on a dad who captures the nation’s attention when he embarks on a mission to get his daughter’s pacifier.

The game developer will air its first Big Game ad but details are unknown.

M&Ms will return to the game but details about the spot are unknown.

The 60-second spot, titled “New Members Day,” features several athletes, including Serena Williams, soccer star Alex Morgan and former NFL quarterback Tony Romo as they reenact golfing scenes from Caddyshack. The 30-second spot also stars Romo and Morgan in a co-promo for the Netflix series, Full Swing. 

Miller Lite and Coors Light are locked in an epic showdown — in a Blue Moon commercial.

The spot will feature Sylvester Stallone climbing a mountain with his face on it while other characters from Paramount+ shows watch. 

Peelz and John Birk show shoppers how to peel oranges.

Pepsi will not return as the sponsor of the halftime show but will return with an in-game ad for Pepsi Zero Sugar starring Ben Stiller and Steve Martin.

Roastmaster Jeff Ross will star in the spot which promises to roast Mr. Peanut. 

The Frito Lay snack will make its Big Game debut with a spot featuring Bryan Cranston and Aaron Paul reprising their roles as Heisenberg and Jesse Pinkman from Breaking Bad.

 Pringles will make its sixth straight Super Bowl appearance with a spot starring Meghan Trainor that tackles the age old dilemma of getting your hand stuck in the Pringles can.

Cash-back online retailer Rakuten returns after making its Big Game debut last year. The spot will star Alicia Silverstone reprising her role as Cher Horowitz in Clueless.

The carmaker is making its first appearance in the Big Game since 2018. 

Remy Cointreau will make its Big Game debut with a 60-second spot featuring its signature Remy Martin cognac.

The Big Game veteran  taps Snoop Dogg, Howie Long, Tony Romo and Martha Stewart to promote the company’s hands free slip-in shoes.

The website-building service will make its ninth appearance on advertising’s big stage with a spot starring Adam Driver. A teaser shows Driver performing alongside multiple versions of himself.

John Travola stars in a Grease-inspired spoof along with Zack Braff and Donald Faison.

Temu shows us how to shop like a billionaire.

The direct-to-consumer pet food company will makes its first appearance in the Big Game with a spot showing a dog experiencing life with his owner. 

The streaming platform will make its Big Game debut with three spots. One teaser shows a woman discovering a huge carrot with a bite taken out of it. Another teaser features two teens who discover a mysterious hole in the ground.

The tax-preparer will feature its Turbo Tax Live offering, which helps users do taxes faster and gives them more time to do the things they really enjoy.

Uber will make its third appearance on the big stage with a spot starring rapper Diddy.

The made-in-America brand will make its 10th Big Game appearance.

Enterprise software company Workday will make its first appearance in the Big Game with an ad starring rock icons Ozzy Osbourne, Joan Jett and Gary Clark Jr. 

Xfinity’s 10G network is one giant leap for mankind.