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Top 5

#1 Doritos : “Flat Matthew”

#2 Tide : “Jason Alexander”

#3 Rocket Mortgage : “Certain is Better”

#4 Toyota : “Upstream”

#5 Bass Pro Shops : “Get Back to Nature”

Bottom 5

#5 General Motors : “Norway”

#4 Hellmann's : “Fairy Godmayo”

#3 Logitech : “Defy Logic”

#2 Jeep : “The Middle”

#1 Robinhood : “We’re All Investors”

FROM THE SPOTBOWL BLOG

And the winner is…

We ask the same question every year: Which was more entertaining, the game or the ads? In a year in which we desperately needed at least one of ...

Read More »

Gameday Details

1 spots 1 minutes XX seconds

4th quarter

01 videos 00 articles

Amazon will return for its sixth consecutive Super Bowl appearance. The ad will show us what Alexa would look like if she had a body and that body is played by actor Michael B. Jordan.

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1 spots 1 minutes XX seconds

To be determined

01 videos 00 articles

Anheuser-Busch’s first corporate spot -- featuring a variety of the brewer's products -- will highlight the role that beer plays in our lives via a montage of people in various situations grabbing a beer together.

Rookie

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1 spots 1 minutes XX seconds

To be determined

01 videos 00 articles

Bass Pro Shops has‌ teamed up with sister brand Cabela’s and will make its Super Bowl debut with a spot that encourages people to “get back to nature” with family activities like camping and fishing.

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2 spots 2 minutes XX seconds

To be determined

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Anheuser-Busch will use half of its airtime to promote Bud Light and its new Bud Light Seltzer Lemonade. The Bud Light Seltzer Lemonade spot features lemons falling from the sky thanks to a miserable 2020. A second spot features legends from past Bud Light Super Bowl ads -- including Cedric the Entertainer, Post Malone and the Bud Knight -- coming to the rescue when a Bud Light truck crashes.

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1 spots 1 minutes XX seconds

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The ad will spotlight the Cadillac Lyric, an EV crossover whose ad will “delight audiences by transporting an iconic piece of pop culture history into the future.”

Gameday Details

1 spots XX minutes 30 seconds

To be determined

01 videos 00 articles

The Frito-Lay brand will return for the second straight year with a spot promoting its new Cheetos Crunch Pop Mix, a combination of Cheetos Crunchy and Cheetos Popcorn. The spot stars Ashton Kutcher and Mila Kunis, who gets advice from “It Wasn’t Me” rapper Shaggy about how to avoid getting blamed for stealing her husband’s Cheetos.

Rookie

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1 spots XX minutes 30 seconds

2nd quarter

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Chipotle makes its first appearance on advertising’s biggest stage with a spot that takes a closer look at how a burrito really can change the world.

Rookie

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1 spots XX minutes 30 seconds

1st quarter

01 videos 00 articles

Dexcom, a company that produces continuous glucose monitoring (CGM) devices, will makes its Super Bowl debut with a spot starring Nick Jonas. Jonas, who has Type 1 diabetes, will talk about Dexcom’s advanced, no fingerstick monitoring system.

Rookie

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The delivery service will make its Super Bowl debut in a spot starring actor and singer Daveed Diggs along with Sesame Street’s Big Bird, Cookie Monster, Grover and Rosita. The ad will feature the show’s “People in Your Neighborhood” song and will show how DoorDash can be used for more than just restaurant orders.

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The Super Bowl veteran will return with a spot for its 3D Crunch snack. The spot will star Matthew McConaughey (with cameos from Mindy Kaling and Jimmy Kimmel) who lives his life as a flat, two-dimensional version of himself -- until he tries some Doritos 3D snacks.

Rookie

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1 spots XX minutes 30 seconds

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01 videos 00 articles

The mens’ personal care brand makes its Super Bowl debut and shows why its products are for men who like to feel good and smell titillating.

Rookie

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2 spots XX minutes 30 seconds

2nd quarter and 3rd quarter

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The fantasy and online sports booking site will make its Super Bowl debut with a pair of 15-second spots.

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1 spots XX minutes 30 seconds

2nd quarter

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The online stock trading service is back after a three-year Super Bowl hiatus with a spot that will encourage viewers to get their financial health in shape.

Rookie

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3rd quarter

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The freelance platform will make its Big Game debut with an ad focused on the role Fiverr has played as a resource for businesses during the pandemic. A teaser features Five Seasons Total Landscaping, which served as the backdrop for a press conference for President Trump’s legal team on November 7.

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In addition to separate spots for Doritos and Cheetos, the PepsiCo snack subsidiary will air a spot featuring multiple brands, including Tostitos and Lay’s. The spot will star a bevy of NFL stars, including Troy Aikman, Deion Sanders, and Peyton and Eli Manning, among others.

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The GM spot will highlight the auto maker’s goal of creating more electronic vehicles. The ad stars Will Ferrell, Kenan Thompson and Awkwafina as the trio travels to Norway to show off America’s electric vehicle dominance.

Rookie

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01 videos 00 articles

With its first Super Bowl spot, the retail mortgage lender communicates the power of positive thinking.

Rookie

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1 spots XX minutes 30 seconds

2nd quarter

01 videos 00 articles

Hellman’s will make its first Super Bowl appearance -- and becomes the first mayonnaise brand ever in the Big Game -- with a spot starring Amy Schumer. In it, Schumer will show viewers how to reduce food waste by using mayo to freshen up leftovers.

Rookie

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1 spots XX minutes 30 seconds

2nd quarter

01 videos 00 articles

Huggies becomes the first diaper brand to make a Big Game appearance with a spot that recognizes babies born on Super Bowl Sunday.

Rookie

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1st quarter

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The online job-hunting website will feature real life job seekers and will aim to provide hope and inspiration amid a sometimes frustrating process.

Rookie

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1st quarter

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The first all-civilian mission to space inspires people to learn more about how they can join the mission at the end of 2021.

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2nd half

01 videos 00 articles

Jeep will return to the game, but details are unknown.

Rookie

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1 spots XX minutes 30 seconds

2nd quarter

01 videos 00 articles

The restaurant taps Brad Garrett to play the fictitious owner of a competing sandwich chain.

Rookie

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1 spots XX minutes 30 seconds

4th quarter

01 videos 00 articles

Klarna, which allows people to split payments without paying interest, enlisted SNL alum Maya Rudolph for a Western-themed ad showing how people how to use the service.

Rookie

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1st quarter

01 videos 00 articles

Rapper Lil Nas X encourages viewers to defy logic in order to achieve their dreams.

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1 spots XX minutes 30 seconds

1st quarter

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The candy brand will return to the Big Game after sitting out last year’s contest with a spot starring Schitt’s Creek star Dan Levy. The ad features people using the gift of M&Ms to apologize for wrongdoings.

Rookie

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1 spots XX minutes 15 seconds

3rd quarter

01 videos 00 articles

The online retailer of used items will make its Super Bowl debut. The spot, set to a cover of The Beatles’ “Hello, Goodbye,” shows the brighter side of selling your stuff to new owners.

Gameday Details

2 spots 2 minutes XX seconds

To be determined

02 videos 00 articles

The first commercial, titled “Happy,” explores the power of happiness and how being happy helps fuel greatness. The spot features multiple athletes, including Serena Williams and Peyton Manning. The second spot will spotlight Michelob Ultra Organic Hard Seltzer.

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The spot will feature the brand’s new watermelon-flavored offering, Mtn Dew Major Melon. A teaser is set in a watermelon-themed amusement park and features a dog made entirely out of watermelon. A second teaser stars John Cena, who announces a chance to win $1 million to a viewer who can count all of the bottles of Mtn Dew Major Melon in the Big Game commercial.

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1st half

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Pringles will make its fourth consecutive appearance on the big stage with a spot that features astronauts stranded at sea after their rescuers become distracted by stacking different flavors of Pringles.

Rookie

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The digital investing platform will make its first Big Game appearance with a spot that shows how the service turns everyone into investors.

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One in the 2nd quarter and one in the 3rd quarter

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Rocket Mortgage returns to the game with two spots starring Tracy Morgan. One spot will highlight local, independent mortgage brokers, and the other will focus on Rocket Mortgage’s app development.

Rookie

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2nd quarter

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Scott’s will make its first Super Bowl appearance with a commercial that offers viewers a chance to win the backyard of their dreams. The star-studded spot features John Travolta and his daughter, Ella; Martha Stewart; actor Leslie David Baker; NASCAR driver Kyle Busch; actor Carl Weathers; and fitness instructor Emma Lovewell.

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Tony Romo stars in a spot that shows the former NFL star and his wife living life “to the max.”

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The website building and hosting company will pay tribute to after hours side hustles with a spot starring Dolly Parton, who puts a twist on her song “9 to 5” in a version titled “5 to 9.”

Rookie

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1st half

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In a teaser, brand spokesperson Jakes from State Farm announces that the insurance company will be "adding another elite talent to the roster."

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T-Mobile will return, but details are unknown.

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2nd quarter

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Tide is back in the game with a spot featuring a hoodie with Seinfeld star Jason Alexander on a sweatshirt that's forced to deal with dog drool, chewing gum and sweaty socks.

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The spot tells the story of Paralympic gold medalist Jessica Long.

Rookie

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The music and video sharing social media app hopes to take on TikTok with its first Super Bowl ad.

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The tax prep service will makes its eighth straight Big Game appearance.

Rookie

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The food delivery service will make its first Super Bowl appearance. The spot will star Mike Myers and Dana Carvey as the pair reprises their roles from Wayne’s World.

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The animated spot will use light-hearted humor to show how Verizon’s 5G technology benefits gaming.

Rookie

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The online car retailer makes its first Super Bowl appearance with an ad that dramatizes the pains of buying a car at a traditional dealership.

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2 spots 1 minutes XX seconds

One first half and one second half

02 videos 00 articles

The car mat manufacturer has promoted its line of pet products in each of its last two Big Game appearances. One spot will focus on WeatherTech’s “Made in America” theme and the other spot will feature employees talking about how proud they are to work at WeatherTech.