Lineup

In its seventh consecutive SpotBowl appearance, Amazon features an Alexa that can read minds in a spot starring Scarlett Johansson and her husband, Colin Jost.

The game’s biggest spender each year will return. Its flagship brand, Budweiser, will return to the game after sitting out last year and will feature the brand’s iconic Clydesdales. In the spot, a Clydesdale injures its leg and, after healing, is reunited with its dog friend. 

The spot for the new zero carb Bud Light Next features people escaping uncomfortable or boring situations. Cutwater Spirits will make its Big Game debut with details unknown.  

A teaser for the Michelob Ultra spots shows Steve Buscemi and Peyton Manning in a bowling alley in a commercial that will also feature four other celebrities, including 

Serena Williams, NBA star Jimmy Butler, WNBA star Nneka Ogwumike, pro golfer Brooks Koepka and World Cup champion Alex Morgan.

Bud Light Hard Seltzer Soda will feature Food Network star Guy Fieri. Teasers for the spot feature a refrigerator as a portal to a “Land of Loud Flavors.” 

The brand returns to the big game after sitting out last year. The spot stars Andy Richter as Caesar and features ancient Romans kicking their party up a notch with the help of avocados. 

The automaker will appear in the game for the first time since 2015. The spot for BMW’s electric vehicle will star Arnold Schwarzenegger as the Greek god, Zeus, and Salma Hayek Pinault as his wife, Hera. 

The online travel site will make its Big Game debut with a spot starring Idris Elba. Teasers show Elba getting advice from other brand spokespersons, including Isaiah Mustafah (Old Spice) and Dos Equis’ Most Interesting Man in the World, Jonathan Goldsmith. 

With its first Big Game spot, the betting service will feature J.B. Smoove as Julius Caesar, Halle Berry as Cleopatra and Eli, Peyton, Archie and Cooper Manning as themselves. 

The car buying site makes its Big Game debut with an ad featuring an oversharing mom that can’t stop talking about her experience with the site.

Chevy shows off it’s all-electric Chevy Silverado.

Chobani breaks the news that everyone has oat milk.

A QR code bounces around the frame like a vintage screensaver.

The cryptocurrency buying website will appear for the first time in the game. Details are unknown, but previous ads have featured Matt Damon.

Cue Health shows off its new Cue device offering fast and accuratre COVID test results.

Disney+ shows off its lineup using goats.

The online betting site will return to the game after making its debut in 2021. The new spot will feature its new spokescharacter, the Goddess of Fortune.

The former big game mainstay rejoins the action with a spot that hints at a return of the E-Trade baby. A teaser shows execs pleading for the return of a star via a baby monitor. 

Details are unknown about the spot for the travel site.

The ad will feature Flamin’ Hot Crunchy Cheetos and the new Flamin’ Hot Cool Ranch Doritos. Rapper Megan Thee Stallion and singer Charlie Puth appear as voices of jungle animals energized by the taste of the spicy snacks.

The cryptocurrency exchange platform will make its Big Game debut with a spot that will educate viewers about crypto and the safety of the currency. Current ads for the company feature Tom Brady and Gisele Bundchen, who have a stake in the company. 

GM will make its third straight appearance with an ad featuring Mike Myers reprising his role as Dr. Evil from the Austin Powers movies. Seth Green and Rob Lowe also appear as Dr. Evil’s henchmen.

After a 16 year hiatus, Gillette returns to the game with an ad for its new  GilletteLabs With Exfoliating Bar razor.

Google returns to the game after sitting out last year’s action.

Hellmann’s returns for the second consecutive year with a spot featuring NFL coach and former linebacker Jerod Mayo. In it, Mayo tackles potential food wasters, including comedian Pete Davidson.

The first big game spot for the medical tech company will star Mary J. Blige and will highlight women’s health with an emphasis on early detection and treatment.

The soap will make its first appearance in the game with a spot featuring a man who finds himself among a cult obsessed with cleanliness.

The carmaker returns after skipping the 2021 game. The spot features Kia’s electric EV6 and Robo Dog, an electric puppy that chases the car in search of a charge. 

Lay’s will make its first Super Bowl appearance in 17 years. The spot will feature Seth Rogen and Paul Rudd reminiscing before Rogen’s wedding about the unusual but “golden memories” the two have shared over the years.

Meta (formerly known as Facebook) returns to the game after making its debut in 2020. The spot, titled “Old Friends, New Fun” will promote the Meta Quest 2 virtual reality headset.

Nissan will air its first spot since 2015. The ad will star actress Brie Larson and will promote the company’s electric Ariya crossover. The spot will resemble a comedic action movie trailer and will also star Eugene Levy, Danai Gurira and Dave Bautista. 

The gym makes its debut on the Big Game stage with an ad featuring Lindsay Lohan suddenly becoming happier and more productive thanks to regular workouts at Planet Fitness. Danny Trejo, Dennis Rodman and William Shatner also appear in the spot. 

The Swedish electric vehicle company will make its Big Game debut with a spot that promises “no stunts, no surprises, no supermodels, no puppies, no monkeys, no babies.”

The spot features a man who lives his entire life with his hand stuck in a Pringles container.

No details are known about the spot for the accounting software company.

The cash-back platform will make its Big Game debut with a Casino Royale-themed spot starring Ted Lasso’s Hannah Waddingham.

The company will make its sixth appearance in the Big Game with an ad featuring Anna Kendrick.

Matthew McConaughey shows us that the new frontier is right here on Earth.

Kevin Hart will star in the retailer’s first Big Game ad. In a teaser, Hart goes shopping and thinks his VIP experience is because of his celebrity status when it’s actually an experience available to all Sam’s Club app users.

Skechers returns to the game with a pair of spots featuring Willie Nelson. 

The website-building platform will return to the game with a spot starring Zendaya as Sally, a woman who sells seashells down by the seashore.

T-Mobile returns with two ads, one of which features Dolly Parton and Miley Cyrus. 

The spot, titled “The Grande Escape,” will star singer Doja Cat and others while they embody a modern expression of Taco Bell’s Live Más motto.

The automaker will make its fifth consecutive Big Game appearance with a spot featuring Winter Paralympic athlete Brian McKeever and his brother, Robin McKeever.

The tax prep site will make its ninth straight appearance on the Big Game advertising stage. Teasers for the spot feature actor Jason Sudeikis.

The airline returns to the game after making appearances in 2017, 2018 and 2019. The spot features Morgan Freeman talking about how Turkish Airlines helps to bring continents together with the power of flight.

The food delivery service will return to the game. Teasers feature Gwyneth Paltrow, Jennifer Coolidge and Trevor Noah biting into non-food items delivered by Uber Eats. 

Verizon will make its 5th straight appearance. The spot will feature Jim Carrey reprising his 1996 role in the Cable Guy.

The online car-buying site will return to the game after making its debut in 2021. This year’s spot will feature a woman dancing happily after finding a buyer for her vehicle, only to then receive a text message that the transaction was off.

The company, which makes electric vehicle chargers, will make its first-ever Big Game appearance. The spot stars a real-life lightning strike survivor who goes to great lengths to avoid electricity.

In its ninth straight Big Game appearance, Weathertech shows off a special ops crew that installs automotive accessories.