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the big game’s best spots, as voted on by you.

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  1. Brothers
    85
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Lineup

We scour the internet and shake down our top secret sources for intel to create the most comprehensive pre-game ad lineup on the planet.

1Spot

60seconds

4thquarter

In its seventh consecutive SpotBowl appearance, Amazon features an Alexa that can read minds in a spot starring Scarlett Johansson and her husband, Colin Jost.

6Spots

240seconds

TBDquarter

The game’s biggest spender each year will return. Its flagship brand, Budweiser, will return to the game after sitting out last year and will feature the brand’s iconic Clydesdales. In the spot, a Clydesdale injures its leg and, after healing, is reunited with its dog friend. 

The spot for the new zero carb Bud Light Next features people escaping uncomfortable or boring situations. Cutwater Spirits will make its Big Game debut with details unknown.  

A teaser for the Michelob Ultra spots shows Steve Buscemi and Peyton Manning in a bowling alley in a commercial that will also feature four other celebrities, including 

Serena Williams, NBA star Jimmy Butler, WNBA star Nneka Ogwumike, pro golfer Brooks Koepka and World Cup champion Alex Morgan.

Bud Light Hard Seltzer Soda will feature Food Network star Guy Fieri. Teasers for the spot feature a refrigerator as a portal to a “Land of Loud Flavors.” 

TBDSpots

TBDseconds

TBDquarter

The brand returns to the big game after sitting out last year. The spot stars Andy Richter as Caesar and features ancient Romans kicking their party up a notch with the help of avocados. 

 

OneSpot

60seconds

4thquarter

The automaker will appear in the game for the first time since 2015. The spot for BMW’s electric vehicle will star Arnold Schwarzenegger as the Greek god, Zeus, and Salma Hayek Pinault as his wife, Hera. 

Rookie

OneSpot

30 seconds

4th quarter

The online travel site will make its Big Game debut with a spot starring Idris Elba. Teasers show Elba getting advice from other brand spokespersons, including Isaiah Mustafah (Old Spice) and Dos Equis’ Most Interesting Man in the World, Jonathan Goldsmith. 

Rookie
caesars

OneSpot

30seconds

2ndquarter

With its first Big Game spot, the betting service will feature J.B. Smoove as Julius Caesar, Halle Berry as Cleopatra and Eli, Peyton, Archie and Cooper Manning as themselves. 

Rookie
carvana

1Spot

30seconds

to be determined

The car buying site makes its Big Game debut with an ad featuring an oversharing mom that can’t stop talking about her experience with the site.

1Spot

30seconds

2ndquarter

Chevy shows off it’s all-electric Chevy Silverado.

Rookie
chobani

1Spot

15seconds

4thquarter

Chobani breaks the news that everyone has oat milk.

Rookie
coinbase

1Spot

60seconds

1stquarter

A QR code bounces around the frame like a vintage screensaver.

Rookie

TBDSpots

TBDseconds

TBDquarter

The cryptocurrency buying website will appear for the first time in the game. Details are unknown, but previous ads have featured Matt Damon.

Rookie
cue

1Spot

30seconds

3rdquarter

Cue Health shows off its new Cue device offering fast and accuratre COVID test results.

disney

1Spot

30seconds

2ndquarter

Disney+ shows off its lineup using goats.

TBDSpots

TBDseconds

TBDquarter

The online betting site will return to the game after making its debut in 2021. The new spot will feature its new spokescharacter, the Goddess of Fortune.

1Spot

30seconds

1stquarter

The former big game mainstay rejoins the action with a spot that hints at a return of the E-Trade baby. A teaser shows execs pleading for the return of a star via a baby monitor. 

1Spot

30 seconds

4th quarter

Details are unknown about the spot for the travel site.

OneSpot

TBDseconds

TBDquarter

The ad will feature Flamin’ Hot Crunchy Cheetos and the new Flamin’ Hot Cool Ranch Doritos. Rapper Megan Thee Stallion and singer Charlie Puth appear as voices of jungle animals energized by the taste of the spicy snacks.

Rookie

TBDSpots

TBDseconds

TBDquarter

The cryptocurrency exchange platform will make its Big Game debut with a spot that will educate viewers about crypto and the safety of the currency. Current ads for the company feature Tom Brady and Gisele Bundchen, who have a stake in the company. 

1Spot

60seconds

3rdquarter

GM will make its third straight appearance with an ad featuring Mike Myers reprising his role as Dr. Evil from the Austin Powers movies. Seth Green and Rob Lowe also appear as Dr. Evil’s henchmen.

1Spot

30seconds

2ndquarter

After a 16 year hiatus, Gillette returns to the game with an ad for its new  GilletteLabs With Exfoliating Bar razor.

TBDSpots

TBDseconds

TBDquarter

Google returns to the game after sitting out last year’s action.

hellmanns

OneSpot

TBDseconds

TBDquarter

Hellmann’s returns for the second consecutive year with a spot featuring NFL coach and former linebacker Jerod Mayo. In it, Mayo tackles potential food wasters, including comedian Pete Davidson.

Rookie
hologic

TBDSpots

TBDseconds

TBDquarter

The first big game spot for the medical tech company will star Mary J. Blige and will highlight women’s health with an emphasis on early detection and treatment.

Rookie

OneSpot

30seconds

4thquarter

The soap will make its first appearance in the game with a spot featuring a man who finds himself among a cult obsessed with cleanliness.

OneSpot

60 seconds

TBDquarter

The carmaker returns after skipping the 2021 game. The spot features Kia’s electric EV6 and Robo Dog, an electric puppy that chases the car in search of a charge. 

OneSpot

60seconds

TBDquarter

Lay’s will make its first Super Bowl appearance in 17 years. The spot will feature Seth Rogen and Paul Rudd reminiscing before Rogen’s wedding about the unusual but “golden memories” the two have shared over the years.

OneSpot

60seconds

1stquarter

Meta (formerly known as Facebook) returns to the game after making its debut in 2020. The spot, titled “Old Friends, New Fun” will promote the Meta Quest 2 virtual reality headset.

OneSpot

60 seconds

TBDquarter

Nissan will air its first spot since 2015. The ad will star actress Brie Larson and will promote the company’s electric Ariya crossover. The spot will resemble a comedic action movie trailer and will also star Eugene Levy, Danai Gurira and Dave Bautista. 

Rookie

1Spot

30seconds

to be determined

The gym makes its debut on the Big Game stage with an ad featuring Lindsay Lohan suddenly becoming happier and more productive thanks to regular workouts at Planet Fitness. Danny Trejo, Dennis Rodman and William Shatner also appear in the spot. 

Rookie
polestar

1Spot

60seconds

1stquarter

The Swedish electric vehicle company will make its Big Game debut with a spot that promises “no stunts, no surprises, no supermodels, no puppies, no monkeys, no babies.”

OneSpot

30 seconds

TBDquarter

The spot features a man who lives his entire life with his hand stuck in a Pringles container.

OneSpot

30 seconds

4th quarter

No details are known about the spot for the accounting software company.

Rookie

OneSpot

30 seconds

1stquarter

The cash-back platform will make its Big Game debut with a Casino Royale-themed spot starring Ted Lasso’s Hannah Waddingham.

rocket

1Spot

60seconds

2ndquarter

The company will make its sixth appearance in the Big Game with an ad featuring Anna Kendrick.

salesforce

1Spot

30seconds

2ndquarter

Matthew McConaughey shows us that the new frontier is right here on Earth.

Rookie

OneSpot

30 seconds

4th quarter

Kevin Hart will star in the retailer’s first Big Game ad. In a teaser, Hart goes shopping and thinks his VIP experience is because of his celebrity status when it’s actually an experience available to all Sam’s Club app users.

2Spots

60seconds

TBDquarter

Skechers returns to the game with a pair of spots featuring Willie Nelson. 

 

1Spot

30seconds

1stquarter

The website-building platform will return to the game with a spot starring Zendaya as Sally, a woman who sells seashells down by the seashore.

2Spots

60seconds

2nd and 3rdquarter

T-Mobile returns with two ads, one of which features Dolly Parton and Miley Cyrus. 

OneSpot

30 seconds

4th quarter

The spot, titled “The Grande Escape,” will star singer Doja Cat and others while they embody a modern expression of Taco Bell’s Live Más motto.

1Spot

60seconds

TBDquarter

The automaker will make its fifth consecutive Big Game appearance with a spot featuring Winter Paralympic athlete Brian McKeever and his brother, Robin McKeever.

TBDSpots

TBDseconds

TBDquarter

The tax prep site will make its ninth straight appearance on the Big Game advertising stage. Teasers for the spot feature actor Jason Sudeikis.

TBDSpots

TBDseconds

TBDquarter

The airline returns to the game after making appearances in 2017, 2018 and 2019. The spot features Morgan Freeman talking about how Turkish Airlines helps to bring continents together with the power of flight.

uber eats

OneSpot

30seconds

2ndquarter

The food delivery service will return to the game. Teasers feature Gwyneth Paltrow, Jennifer Coolidge and Trevor Noah biting into non-food items delivered by Uber Eats. 

1Spot

60seconds

TBDquarter

Verizon will make its 5th straight appearance. The spot will feature Jim Carrey reprising his 1996 role in the Cable Guy.

OneSpot

30 seconds

TBDquarter

The online car-buying site will return to the game after making its debut in 2021. This year’s spot will feature a woman dancing happily after finding a buyer for her vehicle, only to then receive a text message that the transaction was off.

Rookie

OneSpot

15 seconds

2nd quarter

The company, which makes electric vehicle chargers, will make its first-ever Big Game appearance. The spot stars a real-life lightning strike survivor who goes to great lengths to avoid electricity.

weathertech

OneSpot

30 seconds

TBDquarter

In its ninth straight Big Game appearance, Weathertech shows off a special ops crew that installs automotive accessories.