Lineup

The outdoor adventure retailer made its Big Game debut in 2021 and returns this year with a spot promoting its Tracker boats. 

The betting app will make its Big Game debut with a spot starring Tom Brady, Wayne Gretzky and Vince Vaughn. In the spot, titled “Tom Has Won Enough,” Vaughn talks about how the app is for everyone except Brady, who’s already had his share of winning. 

The spot will feature a BMW electric vehicle and Christopher Walken. 

The travel site will compete in its third consecutive game with a spot starring Tina Fey. In it, Fey shows off the many choices Booking.com offers with a number of Tina Fey lookalikes, including a cameo by Glenn Close.

The light beer will bring laughs with a spot that introduces a new character to the Bud Light universe – the Bud Light Genie. The genie grants wishes which leads to surprises and appearances by Peyton Manning and Post Malone. 

The brewer’s iconic Clydesdales will return in a spot that features the Clydesdales delivering a shipment of beer in a snowstorm and getting some help from a yellow lab.

The skincare product maker will make its Big Game debut with a spot starring Michael Cera.

Coors Light will return to the big stage for the second straight year. The ad will feature a return of the brand’s iconic Silver Bullet train which has been rebranded as the “Chill Train.”

The cybersecurity company returns for its second year with a spot that features a Wild West town facing a security threat.

The delivery service makes its second Big Game appearance after making its debut last year. The spot will highlight how you can use DoorDash to order more than just food and will be narrated by Laurence Fishburn.

The Big Game vet will air a spot starring Jenna Ortega featuring its new Dinamita line of rolled tortilla chips.

The Nike collaboration will promote the brand’s female-focused side and is part of Dove’s “Campaign for Real Beauty.” The spot aims to keep girls playing sports. 

The ice cream treat maker will make its first Big Game appearance with a spot featuring comedian Eric Andre and Drumstick’s stop-motion spokesperson, Dr. Umstick, on a plane. 

The E-Trade baby will return to promote the company’s position in the Morgan Stanley Wealth Management system.

The spot, directed by actor and writer Zach Woods (who played Gabe on The Office), will feature e.l.f. Cosmetics’ Halo Glow Liquid Filter. The ad stars singer Meghan Trainor and a teaser shows various people being summoned for “Jury Beauty.” 

The online marketplace will make its first Big Game appearance. The spot will highlight Etsy’s Gift Mode and shows how the tool might have been used to reciprocate France’s gift of the Statue of Liberty.

The spot will star Rob Gronkowski, Carl Weathers and John Cena in a sequel to Gronk’s “Kick of Destiny” in 2023. 

The foundation, created by New England Patriots owner Robert Kraft, will continue the #StandUpToJewishHate campaign to combat the rise in antisemitic incidents.

Google will show off its Pixel 8 phone’s AI camera tools that help visually impaired people take photos.

The group aired spots in last year’s game and will return with spots that emphasize “loving your neighbor like Jesus did.”

The condiment returns to the game with a spot starring Kate McKinnon and a cat named Mayo Cat, whose meows of “mayo” launch the feline to superstardom. 

The motorcycle, jet ski and ATV brand is a first-timer in the Big Game. The spot highlights the brand’s new off-roading vehicle called the Ridge. The ad, named “Mullets,” shows the Ridge giving mullets to anyone (and anything) it passes – including famously bald wrestler Steve Austin. 

Kia will compete in its 15th Big Game with a spot about its all-electric EV9 – the first mass-market three-row EV SUV in the U.S.

The candy maker will make its Big Game debut in a spot titled “Life is a Ball.” The ad features the brand’s signature ball-shaped candy bouncing through various joyful moments in people’s lives. 

The spot will start former NFL players Dan Marino, Bruce Smith and Terrell Owens, all of whom are former Big Game losers. A teaser shows M&M’s peanut butter being used to make diamonds for an “Almost Champions” ring.

The spot will feature soccer superstar Lionel Messi and Ted Lasso star Jason Sudeikis.

Microsoft joins the Big Game first the first time since 2020 with a spot that shows off the power of artificial intelligence in its new copilot chatbot. 

After sitting out the last two games, the Big Game heavyweight returns with an ad featuring its Baja Blast flavor, which gained popularity as an exclusive option at Taco Bell. The spot stars Aubrey Plaza and Nick Offerman. 

The candy will make its first appearance in the Big Game with a spot starring dancer and TikTok star Addison Rae. A teaser shows Rae coaching an unknown student who will be revealed in the final spot. 

The makeup brand will make its Big Game debut with a spot that will “flip the script on male stereotypes” and a cast of women led by Cardi B. The ad will also feature a humorous take on the “plumping sensation” of the lip product.

Opendoor – a company that buys and sells residential real estate – will make its Big Game debut. The live spot will show a real homeowner using the platform to sell their home. 

The Oreo spot, titled “Twist on It,” will star Kris Jenner. The spot shows people making decisions about various historical events by leaving fate up to the twist of an Oreo.

The spot is the first corporate brand Big Game ad for Pfizer. The ad highlights the pharmaceutical company’s 175-year history and various medical and scientific accomplishments throughout history. 

The spot for the Big Game rookie will feature the restaurant’s chicken wings and comedian Ken Jeong.

The soft drink maker will make its debut on the big game stage with a spot that positions its product as a healthier alternative to mainstream sodas.

The spot will star Chris Pratt, whose handlebar mustache lands him the role of a lifetime in a movie about the Pringles mascot.

The spot will showcase the extreme passion that fans have while rooting for their favorite teams. Teasers show fans reacting with a passionate NO to news that Reese’s is announcing a “big change” to its peanut butter cups.

Mr. T and Tony Romo team up to prove that there’s no T in Skechers. Or is there? 

The social media channel makes its Big Game debut with a spot that positions itself as a safer alternative to toxic social media. 

The website-building tool makes its fifth straight Big Game appearance with a spot directed by Martin Scorsese. 

The new Pepsi brand will make its first appearance in the game with a spot starring Ice Spice and Starry mascots Lem and Lime.

State Farm returns to the game after a three-year hiatus. The spot will feature Arnold Schwarzenegger who stars as Agent State Farm.

The spot will continue last year’s theme showing Zach Braff and Donald Faison singing the praises of T-Mobile against a sunny suburban backdrop. This year’s spot will also star Jason Momoa in a Flashdance-theme song-and-dance number.  

The online retailer will follow last year’s debut performance with a spot.

The spot will feature the Toyota Tacoma. 

The tax software brand makes its 11th straight Big Game appearance with a spot for its “Make Your Moves Count” campaign.

The brand will make its fourth straight Big Game appearance in a spot starring David and Victoria Beckham, Jennifer Aniston and others. 

Verizon will return the game but details are unknown.

VW makes returns to the Big Game for the first time since 2014 with a spot that kicks off a yearlong campaign celebrating the automaker’s 75th anniversary of coming to America.