SpotBowl Blog

Regular old pretzels? No, thanks. That’s the message in an upcoming big game spot from Pop-Tarts, which promotes the breakfast pastry brand’s new pretzel product. (Yeah, you heard us right — a pretzel Pop-Tart.) A teaser for the spot shows “Queer Eye” star Jonathan Van Ness having a meltdown at a craft services table when […]

The brand that brought us the supremely bizarre “Puppy Monkey Baby” (2016) and the supremely awesome “Epic Rap Battle” (2018) might bring us a big game ad inspired by “The Shining” — at least if MTN DEW’s new teaser is any indication. The 30-second ad will promote new MTN DEW Zero Sugar, and the teaser […]

Anheuser-Busch is the game’s biggest advertiser. It’s been that way for decades, and it’s probably going to stay that way for the foreseeable future.  Last year, the game’s exclusive beer sponsor (a right it pays a little extra for) bought a brand and game record of six minutes and 25 seconds. This year’s plan is […]

The Super Bowl attracts nearly 110 million viewers each year, and nearly half of them — 47 percent, according to Nielsen — are women. Olay knows that, which is why the women-focused skin care brand is among the only advertisers in the big game with a message aimed squarely at, well, women.  The brand did […]

If you’re a snack food brand or, more importantly, a snack food brand with massive national name recognition that’s owned by Frito-Lay (which is owned by Pepsi), you kind of have to advertise in the Super Bowl, right?  Doritos and Cheetos fit that mold, and both brands have been announced as advertisers in this year’s […]

Yep, Mr. Peanut is back in the game after making his debut in last year’s contest.  The 30-second third quarter spot will feature “Veep” star Matt Walsh. No details are available, but Planters said in a statement that the spot will include a “nutty adventure” featuring the Planters Nutmobile in which Mr. Peanut goes above […]

DIY website-building company Squarespace is back in the game after skipping last year’s action. Since making its big game debut in 2014, Squarespace has run ads featuring a slew of celebrities, including Jeff Bridges and John Malkovich.  This year’s spot will run for 30 seconds and will air between the first and second quarters.  The […]

Hyundai is back in the game for the 12th time in 13 years (one of five automakers on the stage this year). And while New Englanders won’t be seeing their beloved Patriots on February 2, they will get a taste of Boston in Hyundai’s spot.  The spot was shot in Boston by legendary big game […]

Think politics have no place in the big game? Think again. President Donald Trump and Democratic challenger (and former New York City mayor) Michael Bloomberg have both purchased 60-second ads in the upcoming game.  Both campaigns shelled out more than $10 million for the one minute of air time.  The ads for the presidential election […]