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Top 5
#1 Doritos : “Flat Matthew”
#2 Tide : “Jason Alexander”
#3 Rocket Mortgage : “Certain is Better”
#4 Toyota : “Upstream”
#5 Bass Pro Shops : “Get Back to Nature”
Bottom 5
#5 General Motors : “Norway”
#4 Hellmann's : “Fairy Godmayo”
#3 Logitech : “Defy Logic”
#2 Jeep : “The Middle”
#1 Robinhood : “We’re All Investors”
We ask the same question every year: Which was more entertaining, the game or the ads? In a year in which we desperately needed at least one of those co-stars to carry the show, neither one seemed up to the task. But just like the game, there were a few highlights. Humor and celebrities dominated. […]
Read More »The following is a guest blog entry from Pavone Marketing Group President and CEO Michael Pavone. Now more than ever, America needs the Super Bowl. More specifically, America needs Super Bowl commercials. We need Danny DeVito as a human M&M. We need a pint-sized Darth Vader channeling The Force to start the family Volkswagen. We […]
Read More »The news that big name Super Bowl advertising veterans like Pepsi, Coke and Budweiser were sitting out the 2021 game might have been a shock to some, but that just means more airtime for new brands who are willing to step up and take a chance on America’s biggest advertising stage. This year’s line-up includes […]
Read More »You can always rely on M&Ms to do something memorable in the Super Bowl. The brand won the 2019 SpotBowl with a spot featuring Christina Applegate and some obnoxious backseat passengers. And who can forget the brand’s 2018 effort featuring Danny DeVito as a human M&M? Naturally we’re excited about what they might have in […]
Read More »On the heels of announcements by Pepsi and Coca-Cola that the brands would be absent from this year’s Big Game, Anheuser-Busch announced today that it’s flagship brand, Budweiser, will also be sidelined. The brewer will instead donate its unused Budweiser ad dollars to COVID vaccine awareness. The move marks the first time in 37 years […]
Read More »DoorDash, a delivery service that had a busy year in 2020 thanks to COVID-related orders, is among several brands that will make its Super Bowl debut this year. (Look for a detailed round-up of 2021 rookies here on the SpotBlog later this week.) The spot will star actor and singer Daveed Diggs along with Sesame […]
Read More »In what is surely a sign of “unprecedented times,” Coca-Cola and Pepsi will both be absent from the Super Bowl ad line-up. Coke confirmed that it will be absent via an announcement last week. Pepsi made a similar announcement, but will return as the sponsor of the game’s halftime show. Coke’s announcement cited a “difficult […]
Read More »In a move that seems way too early (but maybe that’s the point), Big Game advertising rookie Vroom has become the first brand of the season to pre-release its spot. Check it out above. The online car retailer’s spot, titled “Dealership Pain,” features a man being interrogated by a push car salesman about buying a […]
Read More »With less than four weeks to go until game time, it’s officially SpotBowl season. As usual, the team at Pavone Marketing Group will be scouring the internet for all the Big Game advertising news and updates and posting it here on the SpotBowl blog. We’ll also be compiling the most well-researched big game ad line-up […]
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