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The SpotBowl team at Pavone works overtime to gather breaking Big Game ad news so you don’t have to. On the SpotBlog, you’ll get the scoop on every brand, every celebrity cameo and every pre-game release leading up to the showdown.

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And the 2022 SpotBowl winner is…

In a game that featured 15 Big Game rookie advertisers, two cryptocurrency spots, and a return of the E*Trade baby, it was Toyota and their inspirational spot featuring two brothers training for the Paralympic Games that took home the SpotBowl…

The newest SpotBowl game changer? Predictive analytics

Good marketing lives and dies by the quality of the data and analytics behind it. That’s why Pavone Group uses data and analytics in every campaign we create. We also know that a commercial isn’t effective unless it creates action.…

Rookie Roundup: Online betting, cryptocurrency, a gym and some soap

This year’s roster of first-time Big Game advertisers has some serious potential. Will all of them make a run at a SpotBowl title? No, but a few might. Here’s what we know so far about the rookies: BOOKING.COM – The…

Anheuser-Busch pre-releases aim for a SpotBowl title

There are two things you can count on when it comes to Anheuser-Busch and Super Bowl commercials. The first is that they’ll be the game’s biggest spender. Each year, they purchase between three and four minutes of air time (this…

May the best ad win!

With two weeks to go until game time, it’s officially SpotBowl season. As usual, the team at Pavone Group will be scouring the internet for all the Big Game advertising news and updates and posting it here on the SpotBowl…

What America needs right now? Super Bowl ads

The following is a guest blog entry from Pavone Group President and CEO Michael Pavone. Now more than ever, America needs the Super Bowl. More specifically, America needs Super Bowl commercials.  We need Danny DeVito as a human M&M. We…

Rookie roundup: 2021 freshman roster includes burritos, mayo, lawn care and diapers

The news that big name Super Bowl advertising veterans like Pepsi, Coke and Budweiser were sitting out the 2021 game might have been a shock to some, but that just means more airtime for new brands who are willing to…

M&Ms teases Big Game spot with a gender reveal party gone wrong

You can always rely on M&Ms to do something memorable in the Super Bowl. The brand won the 2019 SpotBowl with a spot featuring Christina Applegate and some obnoxious backseat passengers. And who can forget the brand’s 2018 effort featuring…