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SpotBowl Blog

The SpotBowl team at Pavone Marketing Group works overtime to gather breaking Big Game ad news so you don't have to. On the SpotBlog, you'll get the scoop on every brand, every celebrity cameo and every pre-game release leading up to the showdown on February 2.

Ah, MC Hammer. He’s been milking the success of his 1989 mega-hit, “U Can’t Touch This,” for 31 years now. We’re happy for him — we really are — and we’re also happy that Cheetos is bringing the Hammer (and his signature hit) back in a big game spot.  A just-released teaser shows a much-younger […]

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Regular old pretzels? No, thanks. That’s the message in an upcoming big game spot from Pop-Tarts, which promotes the breakfast pastry brand’s new pretzel product. (Yeah, you heard us right — a pretzel Pop-Tart.) A teaser for the spot shows “Queer Eye” star Jonathan Van Ness having a meltdown at a craft services table when […]

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The brand that brought us the supremely bizarre “Puppy Monkey Baby” (2016) and the supremely awesome “Epic Rap Battle” (2018) might bring us a big game ad inspired by “The Shining” — at least if MTN DEW’s new teaser is any indication. The 30-second ad will promote new MTN DEW Zero Sugar, and the teaser […]

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Anheuser-Busch is the game’s biggest advertiser. It’s been that way for decades, and it’s probably going to stay that way for the foreseeable future.  Last year, the game’s exclusive beer sponsor (a right it pays a little extra for) bought a brand and game record of six minutes and 25 seconds. This year’s plan is […]

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The Super Bowl attracts nearly 110 million viewers each year, and nearly half of them — 47 percent, according to Nielsen — are women. Olay knows that, which is why the women-focused skin care brand is among the only advertisers in the big game with a message aimed squarely at, well, women.  The brand did […]

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If you’re a snack food brand or, more importantly, a snack food brand with massive national name recognition that’s owned by Frito-Lay (which is owned by Pepsi), you kind of have to advertise in the Super Bowl, right?  Doritos and Cheetos fit that mold, and both brands have been announced as advertisers in this year’s […]

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Yep, Mr. Peanut is back in the game after making his debut in last year’s contest.  The 30-second third quarter spot will feature “Veep” star Matt Walsh. No details are available, but Planters said in a statement that the spot will include a “nutty adventure” featuring the Planters Nutmobile in which Mr. Peanut goes above […]

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DIY website-building company Squarespace is back in the game after skipping last year’s action. Since making its big game debut in 2014, Squarespace has run ads featuring a slew of celebrities, including Jeff Bridges and John Malkovich.  This year’s spot will run for 30 seconds and will air between the first and second quarters.  The […]

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Hyundai is back in the game for the 12th time in 13 years (one of five automakers on the stage this year). And while New Englanders won’t be seeing their beloved Patriots on February 2, they will get a taste of Boston in Hyundai’s spot.  The spot was shot in Boston by legendary big game […]

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Think politics have no place in the big game? Think again. President Donald Trump and Democratic challenger (and former New York City mayor) Michael Bloomberg have both purchased 60-second ads in the upcoming game.  Both campaigns shelled out more than $10 million for the one minute of air time.  The ads for the presidential election […]

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florent weshflorent weshRT @blondboi95: Beyoncé and Shakira at the Superbowl this year outshadowing J.Lo https://t.co/7BwdnCqwBo— 1 min ago
mosekwa tshikosimosekwa tshikosi@cpenn4thewin A portrait in courage, unselfishness and all the things we all should aspire to. Salute Chuck! And.. KC, you better win the damn Superbowl!— 1 min ago
LouissedoodledooLouissedoodledooKanina habang kumakain ako ng pringles nilapitan ako ni zeus (classmate ko tuwing wed, he's a special child🙂) humihingi sya sakin edi binigyan ko sya pero sbi nya wag na lng ksi ndi nya makuha ung laman, ginwa ko kumuha ako ng onti tas sabi ko u can take it all na. Cute cute nya— 1 min ago
Oscar di MontignyOscar di Montigny.@Lexus ha ideato sette concetti di veicoli lunari per la rivista @DocumentJournal, tra cui un veicolo simile ad una motocicletta ma senza ruote: #ZeroGravity è stato progettato pensando alla levitazione magnetica. #futuro @engadget https://t.co/kXoPi6hxyV— 1 min ago
shehnaazBBshehnaazBBRT @GillKanishka: Why this Sidnaaz vale Shehbaaz Bhai ko faltu ke comment krre h !! Tumahara Sid khud ki vajah se KR Raha Jo usne kia h Yah…— 1 min ago
Daily Mail USDaily Mail USRT @DailyMailCeleb: Jennifer Lopez flaunts taut abs in crop top in Miami as she preps for Super Bowl LIV halftime show https://t.co/Z8OplB0…— 1 min ago
jeet kaurjeet kaurRT @ShenaazSid: #GameDecode Shukla dsnt love any1 trust me No one He cared for Sana just normally as he cares for Mahira but Paras hai i…— 1 min ago
レスポンスレスポンストヨタ RAV4 新型に初のPHV...2020年後半に欧州導入へ! https://t.co/oLhuw7eZ8X https://t.co/kCX5Q2rDSZ— 1 min ago
✨☀️🌈🥀🦄💘🦋🌈🍭🥀✨☀️🌈🥀🦄💘🦋🌈🍭🥀bitches at buffalo exchange wont take my top shop jeans but will take pepsi tshirts— 1 min ago
Jefforey HuskeJefforey HuskeRT @espnW: .@KatieSowers continues to make NFL history 🙌 She will be the first female to coach in a Super Bowl, as the 49ers take on the C…— 1 min ago
Graham PopeGraham Pope@MattBarber60 Pales in comparison to the hit he laid on Randy Hilliard -- his teammate -- in the Super Bowl. At was the truth.— 1 min ago
TomTomRT @warriors: go up and get it Dunk of the Night || @Kia https://t.co/ZRPGl6b50p— 1 min ago
DECalDECalRT @Ruffskunk612: The Niner fan comes to my desk, strutin’ & arrogant AF. Me: You going to the Super Bowl? Him: I wish, can’t get tickets…— 1 min ago
SehrishSehrishPyar kia hain kia pyar mujborr kr data hain wo sb krny k liy jo hum krna nahe chaty yah pyar wo hota hain jis mein hum kuch krna nahe chaty sometime ku koi hamrii life asy control krta hain. Jase hum us par depend krty hu ku r kia hain yeh pyar #love— 1 min ago
Gehaltsvergleich.comGehaltsvergleich.comDie Finalteilnehmer für den #SuperBowl stehen fest. In knapp zwei Wochen treffen die #KansasCityChiefs auf die #49ers aus #SanFrancisco. Was man in der #NFL und an anderen Stellen im #AmericanFootball verdienen kann: #SuperBowl54 #ranNFL https://t.co/DWfhWjtQ73— 1 min ago
manish kcmanish kcRT @NandaYashvi: #Rashmi In Front Of #Sidharth "Haan Maine Dekha, Asim Ne PUSH Kia Pehle.." "Han Vishal Utha Tha" #Rashmi In Front Of #A— 1 min ago
Suzy MorganSuzy MorganRT @warriors: go up and get it Dunk of the Night || @Kia https://t.co/ZRPGl6b50p— 1 min ago
Spankie ChapelSpankie Chapel@VinceSchilling Also, again, with no disrespect or hate, id like to ask you another question as to why you haven't brought these points and facts up sooner before Super Bowl 54. I personally find the Washington Redskins to be far more offensive to Native Americans by name alone.— 1 min ago
KIAKIA@anaberuraru1225 その先は地獄だぞ— 1 min ago
MissroxyMissroxyRT @AutoPlusMag: Essai du jour : la Hyundai i10 de 3ème génération. https://t.co/1EjuxvFR9p https://t.co/ptlowhEoiU— 1 min ago
T money LongwayT money LongwayRT @ArrowheadPride: The #Chiefs last went to a Super Bowl 50 years ago... ...so Andy Reid was asked if he could remember that long ago. 😂…— 1 min ago
jon branzantijon branzantiRT @CBSSportsHQ: BIZARRE, but true: Super Bowl LIV will mark first time in SEVEN years that LeGarrette Blount or C.J. Anderson will not ap…— 1 min ago
Rajagopal MRajagopal MKia Carnival ad line can be borrowed from one of the insurance companies - Zindagi may saath bhi, zindagi kay baad bhi. Does it remind you of a classy hearse ? Just saying. https://t.co/KF4GZsIjVT— 1 min ago
키츠네키츠네KIA: (타이거즈인 편)— 1 min ago
Kanwal Taak #love🦁 ShehnaazKanwal Taak #love🦁 ShehnaazRT @GillKanishka: @Shehnazgill123 Bhaiya nxt week jaa rahe ho ap suna h !! Sidnaaz vidnaaz Mt krna plz Sana ki image kharab ho jaege phir !…— 1 min ago
IG: @mrssandraoIG: @mrssandraoRT @jemelehill: Hey NFL/media: Colin Kaepernick was the last quarterback to take the 49ers to the Super Bowl. No matter how much you avoid…— 1 min ago
Anthony XAnthony XThings and people I discuss in episode 99 of the podcast: the Chiefs and Niners advancing to the Super Bowl, Derrick Henry, Andy Reid, LSU cementing their place in history, Joe Burrow, “Joker,” the Astros cheating scandal and more. #PodernFamily https://t.co/dms36XmTGK— 1 min ago
KDKDRT @warriors: go up and get it Dunk of the Night || @Kia https://t.co/ZRPGl6b50p— 1 min ago
DjokerDjokerRT @warriors: go up and get it Dunk of the Night || @Kia https://t.co/ZRPGl6b50p— 1 min ago
Maria Elena ViggianoMaria Elena Viggiano#Focuson Macron invita a #Versailles 200 #imprenditori stranieri tra cui #Netflix, #Google e #Toyota. L’iniziativa “Choose #France” vuole dimostrare che la #Francia rimane uno dei paesi europei migliori per il #business. Sono stati già raccolti 4 mld di €. #Ue #esteri #economia https://t.co/FHn2ZmxtUY— 1 min ago
Daily Mail OnlineDaily Mail OnlineRT @DailyMailCeleb: Jennifer Lopez flaunts taut abs in crop top in Miami as she preps for Super Bowl LIV halftime show https://t.co/Z8OplB0…— 1 min ago
Sam_030426Sam_030426RT @2uqfkj: Yes sir handa na kame para sa inyong dalawa 💙💙💙 pepsi together 💙💙😘😘@bernardokath @imdanielpadilla https://t.co/eM3nUjZQDQ— 1 min ago
RobinRobinUne Audi RS6, tu nous prends pour des cons ? https://t.co/MrlCoBkbmZ— 1 min ago
michael smithmichael smith@ALawRadio the best Superbowl of all time would be when the broncos made it and got beat I’m a Browns fan so I hate John el alway! 😂 happy Tuesday— 1 min ago
Bhavesh DathiyaBhavesh DathiyaRT @manveergujarfan: #SidharthShukIa ne jitna tolerate #BigBoss me Kia h shayd hi kisi ne Kia ho .. Ghr k andr usko constantly poke or inst…— 1 min ago
Félix SanzFélix SanzRT @cardenosa: Nfl and the need for change #nfl #Advertising https://t.co/0wpBny3TF9— 1 min ago
kizzlekizzleWhy do I feel like Casey Frey has a Lexus— 1 min ago
Guilherme VigniniGuilherme VigniniRT @JoeMontana: You heard from me first. I GUARANTEE my team will win the SUPER BOWL!! https://t.co/WAndTV2hBN— 1 min ago
Armani Hill ♋️Armani Hill ♋️RT @WTP_BDiehards: Pats fans watching Jimmy G play in his first Super Bowl https://t.co/GfUB7cnCCK— 1 min ago
ClaudiaClaudiaRT @RepDeFiFidonia: Gente de Monterrey ofrece pagar el avión con monedas inventadas, un terrenito y paseos gratis. Si a esas vamos, ofrece…— 1 min ago
WendWendRT @Johnerrington10: The alternative to battery cars is coming... 2020 Toyota Mirai: will next-gen fuel cell car make hydrogen mobility a r…— 1 min ago
kiki🍱kiki🍱@qintr Huhuuuu makasii kaakk— 1 min ago
West Virginia TopicsWest Virginia TopicsSwae Lee Wants to Sing National Anthem at Super Bowl https://t.co/dohBHZaX6D— 1 min ago
🧸taebear🧸🧸taebear🧸RT @mollajoon: This pictures sends when you realize the hyundai is $35,000 but hoseok’s watch is $70,000 .. https://t.co/TVVteMiOJe— 1 min ago
Laurie ScottLaurie ScottBugger this for a game of soldiers! Tell them to fuck right off - we’re going to leave without a free trade deal! We don’t need it, but who does? BMW, Audi, Fiat, Renault, Citroen, Mercedes Benz, Dacia, Skoda, Ferrari, Lamborghini! Let that sink in! We can do stupidity too! 🤬🤬 https://t.co/0A8sNtgHNj— 1 min ago
@FeelGoodFriendlies@FeelGoodFriendliesRT @ArthurFooksake: Where the Doritos have no name. #SnacksSongsAndMovies— 1 min ago
Andrew CAndrew CRT @jemelehill: Hey NFL/media: Colin Kaepernick was the last quarterback to take the 49ers to the Super Bowl. No matter how much you avoid…— 1 min ago
mumbai ki shehnaazgillmumbai ki shehnaazgillRT @SwarnaliGangul7: @ArshiKOfficial salman ne start kia..thik se dekh..or amrita mam phele shahenaz ka naam liya..wahiyat aurat..tere ko k…— 1 min ago
Just DJust DRT @Tracker_SA: A suspect was arrested and a toy gun confiscated after a stolen Kia Rio was recovered in Port Elizabeth by Tracker, assiste…— 1 min ago
반 시카 굽타 ll BLACK SWAN반 시카 굽타 ll BLACK SWAN10 rupay ki pepsi......Kim Taehyung SEXY🔥🔥🔥🔥 https://t.co/yI3CR4KtYB— 1 min ago
Ꮥн@яღḯη💕Ꮥн@яღḯη💕RT @IamSinghaniya: 3.5 Months se constantly #SidharthShukla ko Poke kia ja rha hai. Provocation ki b ek Limit hoti hai But Asem @sidharth_s— 1 min ago
vk⁷ 💙vk⁷ 💙RT @mollajoon: This pictures sends when you realize the hyundai is $35,000 but hoseok’s watch is $70,000 .. https://t.co/TVVteMiOJe— 1 min ago
OtosiaOtosiaIni Alasan KIA Buka Tahun 2020 dengan Memboyong SUV Seltos https://t.co/WcUVWCp8tU— 1 min ago
Gehaltsvergleich.comGehaltsvergleich.comDie Finalteilnehmer für den #SuperBowl stehen fest. In knapp zwei Wochen treffen die #KansasCityChiefs auf die #49ers aus #SanFrancisco. Was man in der #NFL und an anderen Stellen im #AmericanFootball verdienen kann: #SuperBowl54 #ranNFL https://t.co/DWfhWjtQ73— 1 min ago
Qrinny 🗣💯Qrinny 🗣💯RT @PissNachos: If you drive a mustang there is a solid change you’re a giant tool bag. I’ve known so many mustang owners who drive around…— 1 min ago
Jahanzaib HashmiJahanzaib HashmiDear Members 40404 Service k band honi ki waja sy ye check msg kia ja rha hai . jis ko b msg mila hai wo is nmber py msg kr k response denn 0302-9802384— 1 min ago
VishalVishal@realumarriaz Tere bhai ka is tarah behave krne ka, aggression ka karan hi tu and teri family hai, galat chizo me bhi support karna! Achha hu u went inside and pump kia use, now we'll see his overconfidence 👎— 1 min ago
Lakers (32-7)Lakers (32-7)Things and people I discuss in episode 99: the Chiefs and Niners advancing to the Super Bowl, Derrick Henry, Andy Reid, LSU cementing their place in history, Joe Burrow, “Joker,” the Astros cheating scandal and more. #PodernFamily https://t.co/saJh5bxMP8— 1 min ago
☠️💀🖤🏴‍☠️☠️💀🖤🏴‍☠️@SapphireLex HAHAHAHAHAHAHAHA 😂😂— 1 min ago
궁양궁양@FF14_kia o(-(— 1 min ago
Macarena 🕷Macarena 🕷RT @alvarezmorena_: ta pa unos doritos— 1 min ago
👑 GAGA✨👑 GAGA✨RT @troye_70: 过年啦!🍓🐭baby给大家送福!@JacksonWang852 #wangjiaer #jacksonwang #wangjackson #got7jacksonwang #got7jackson #puppywang #王嘉尔 #王嘉爾 #dr— 1 min ago
Yusuf AbramjeeYusuf AbramjeeRT @Tracker_SA: A suspect was arrested and a toy gun confiscated after a stolen Kia Rio was recovered in Port Elizabeth by Tracker, assiste…— 1 min ago
Syed Saklain IqbalSyed Saklain Iqbal@arifhameed15 Phir yeh py baith k tweet kia us ny 😂😂😂 Drama+Lifaffa = bhatti— 1 min ago
Deter AllofitDeter AllofitShooting at Event Celebrating Chiefs' Super Bowl Berth Kills 2, Injures 15 https://t.co/92VMEtshqG— 1 min ago
M. JohnsonM. JohnsonRT @JoeMontana: You heard from me first. I GUARANTEE my team will win the SUPER BOWL!! https://t.co/WAndTV2hBN— 1 min ago
Denise EikelenboomDenise EikelenboomRT @MennoSwart: “Het lijkt dat de OVV @Onderzoeksraad naar de pijpen van Amerika is gaan dansen. De vliegers kregen de schuld”, zegt hoogle…— 1 min ago
Awais TajAwais TajAll #AsimSquad kisi ne notes Kia k #Vishal khud ni wo #Sanchalak ne bola Tha uth k seedha ho k betho jo galt ni tha idr bi #HeriocAsim Ne galt ni bola— 1 min ago
乔希乔希this is the moment when u suddenly want to be that lucky pepsi https://t.co/974QQd2cW8— 1 min ago
UBQ MaterialsUBQ MaterialsThe auto industry is getting a #sustainability boost! @Daimler @MercedesBenz is the 1st #auto company to test UBQ's #climate-positive material in the manufacturing of auto parts and supply chain products. @StartupAutobahn #startupautobahn #UBQMaterials https://t.co/Bky3SgzhKW— 1 min ago
WelryWelryRT @Tracker_SA: A suspect was arrested and a toy gun confiscated after a stolen Kia Rio was recovered in Port Elizabeth by Tracker, assiste…— 1 min ago
Stone AngelStone AngelRT @SavageBoston: Tom Brady: 9 Super Bowl appearances 6 wins 18 seasons Aaron Rodgers: 1 super bowl appearance 1 win 12 seasons…— 1 min ago
Pradeep prajapatiPradeep prajapatiRT @IamSinghaniya: 3.5 Months se constantly #SidharthShukla ko Poke kia ja rha hai. Provocation ki b ek Limit hoti hai But Asem @sidharth_s— 1 min ago
TJ FarrarTJ FarrarRT @CBSSportsHQ: BIZARRE, but true: Super Bowl LIV will mark first time in SEVEN years that LeGarrette Blount or C.J. Anderson will not ap…— 1 min ago
Kiara ❤️Kiara ❤️@Ohhitshiza @sidharth_shukla @RealVinduSingh Awesome #ApologizeToSidharthShukla— 1 min ago
Toni Piedrabuena 'Tonichan'Toni Piedrabuena 'Tonichan'@marmartinezsan Como bebedor de Pepsi, te digo que sí. 🙈— 1 min ago
Mau1Mau1RT @jemelehill: Hey NFL/media: Colin Kaepernick was the last quarterback to take the 49ers to the Super Bowl. No matter how much you avoid…— 1 min ago
YS♡YS♡RT @mollajoon: This pictures sends when you realize the hyundai is $35,000 but hoseok’s watch is $70,000 .. https://t.co/TVVteMiOJe— 1 min ago
بٹ باوابٹ باواRT @mubarakrodnani: Yeah amal prime Minister ImranKhan ne shoro kia to tanqeeq Dosre shoro kere to tareef #PMIKRevivingPakistan #NBC https…— 1 min ago
pooja Malhotra 😎flipper👍pooja Malhotra 😎flipper👍RT @Ranveer26014881: Hey guys , ek dusre ko follow Kia Kro yr Sana k bddy p trend b bda Wala krna h Followers km h ya Jo new h wo btaye m…— 1 min ago
Randall BrandtRandall BrandtRT @warriors: go up and get it Dunk of the Night || @Kia https://t.co/ZRPGl6b50p— 1 min ago
MistiMistiRT @ieen_q: #sidhearts or #shehnaazians ko ab me kia kaho 🙄 itne apne idol ko maante ho to yebi pata hona chahiye ke wo kise maante hai. Ki…— 1 min ago
929929when is the superbowl— 1 min ago
CCRT @Roadmancode: One time i was in Wood Green KFC and one yute came in with an empty Ribena bottle and said "fill this up boss" and bossman…— 1 min ago
سحر خانسحر خان#XposeTheTruth but why ? app ka kia lena dena ?— 1 min ago
j̴u̴n̴g̴o̴o̴g̴i̴e̴s̴⁷ // 𝕭𝖑𝖆𝖈𝖐 𝕾𝖜𝖆𝖓 🎧j̴u̴n̴g̴o̴o̴g̴i̴e̴s̴⁷ // 𝕭𝖑𝖆𝖈𝖐 𝕾𝖜𝖆𝖓 🎧RT @mollajoon: This pictures sends when you realize the hyundai is $35,000 but hoseok’s watch is $70,000 .. https://t.co/TVVteMiOJe— 1 min ago
yugyeom best boyyugyeom best boyRT @troye_70: 王三岁:男人的快乐就是这么简单!👌🏻🍓😌 @JacksonWang852 #wangjiaer #jacksonwang #wangjackson #got7jacksonwang #got7jackson #puppywang #王嘉尔 #王嘉…— 1 min ago
키아키아파판대기바 완전 갓겜댓다 ㅡ— 1 min ago
paddypaddyRT @DublinAirport: Win flights for 2 to anywhere on the @TurkishAirlines network from Dublin, the airline that flies to more destinations t…— 1 min ago
The Alpha NerdThe Alpha NerdRT @SirYacht: This 49ers writer pretty much said San Francisco deserves this Super Bowl because of all their suffering... I’LL SHOW YOU WH…— 1 min ago
Adam Niner FaithfulAdam Niner FaithfulRT @NBCS49ers: Could Tom Brady replace Jimmy G if the 49ers lose the Super Bowl? Skip Bayless really believes it could happen 🤣🤣 https://t.…— 1 min ago
KK@gak_boo ((일어나시는군...좋아..)) 팬서비스 많은 진우..♡ 심장이 벌써 아프시면 안돼요ㅜ 진우말고도 다른 아이들도 sns근황이랑 팬서비스 많을거라 믿습니다ㅜ 찐으루 진짜 데뷔하면 행복사할거같긴하지만..— 1 min ago