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the big game’s best spots, as voted on by you.

The data scientists at Pavone Group and WildFig have created a proprietary algorithm that analyzes each spot – from humor to heartstrings to A-list celebrity star power – to predict how each ad will rank in the SpotBowl poll. Learn more about our predictive analytics tool and the thinking behind it.

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our blog

can we get a playback

The SpotBowl team at Pavone works overtime to gather breaking Big Game ad news so you don’t have to. On the SpotBlog, you’ll get the scoop on every brand, every celebrity cameo and every pre-game release leading up to the showdown.

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Your votes + predictive analytics

Pre-game voting kicks off on SpotBowl 22 on February 3. Also kicking off on February 3: Predictive analytics. Good marketing lives and dies by the quality of the data and analytics behind it. That’s why Pavone Group uses data and…

May the best ad win!

It’s officially SpotBowl season. As usual, the team at Pavone Group will be scouring the internet for all the Big Game advertising news and updates and posting it here on the SpotBowl blog. We’ll also be compiling the most well-researched…