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Top 5

#1 Jeep : “Groundhog Day”

#2 Hyundai : “Smaht Pahk”

#3 WeatherTech : “Lucky Dog”

#4 New York Life : “Love Takes Action”

#5 Google : “Loretta”

Bottom 5

#5 Michael Bloomberg : “Mike Bloomberg for President”

#4 Sabra : “How I Mus”

#3 Pop-Tarts : “Pop-Tarts Fixed That”

#2 Quibi : “Bank Heist”

#1 Turkish Airlines : “Step on Earth”

SpotBowl Blog

The SpotBowl team at Pavone Marketing Group works overtime to gather breaking Big Game ad news so you don't have to. On the SpotBlog, you'll get the scoop on every brand, every celebrity cameo and every pre-game release leading up to the showdown on February 2.

America has voted for its favorites in SpotBowl, the annual Big Game commercial poll created by Pavone Marketing Group. The winner is Jeep’s lighthearted and timely spot, titled “Groundhog Day.” Jeep’s fourth-quarter ad featured Bill Murray reprising his movie role as a man who relives Groundhog Day over and over again. This nightmare scenario is […]

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When you’re paying $5.6 million for 30 seconds of airtime, why not write another big check for a celebrity (or two or three) in your Big Game ad? After all, a celebrity almost guarantees buzz — from fans and the media — and provides an instantaneous way to connect your brand to viewers.  Each year, […]

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Are Big Game ads really worth the big dollars advertisers spend for them? Pavone Marketing Group Chief Creative Officer Ronaldo Jardim answers that important question.  A commercial in the first Big Game in 1967 cost $37,000, or about $300,000 today. Fifty-three years later, the price tag for a 30-second ad is $5.6 million. That’s a […]

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Anheuser-Busch has released another spot after becoming the first brand to pre-release its Big Game ad after last week’s ”Typical American” spot.  The latest release, called “6 for 6-Pack,” talks about the steep financial hurdles many farmers face in attempting to switch to organic farming and highlights the brewer’s pledge to help convert six square […]

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Did you know that John Krasinski and Chris Evans were from Boston? Probably not, since they don’t have that thick Boston accent, but they sure do in Hyundai’s Big Game spot.  The ad also stars SNL alum Rachel Dratch and Red Sox legend David Ortiz. We’d pepper in a few quotable moments here, but there […]

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How does Sofia Vergara clean up after an epic Big Game party? We’re about to find out in a Big Game spot. Better yet, fans will help tell that story.  That’s the game plan for Procter & Gamble, who will make waves in two ways. The first is with an ad featuring seven different P&G […]

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In Cheetos’ first teaser, we saw MC Hammer snacking on some Cheetos in 1989, lamenting his orange fingers and how he “can’t touch this” (his piano). In the next teaser, we see Hammer showing off his signature shuffle dance move to swipe a bag of the cheesy snack.    Check it out below and revel in […]

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So, apparently, Winona Ryder was named after a small town in Minnesota. Who knew?  Squarespace knew, and it decided to take the “Stranger Things” actress back to the southeastern Minnesota burg (population: 26,813) for a look around. Check out the teaser below. The finished spot will be a 30-second ad in the first quarter.  If […]

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Hard Rock International and Little Caesars — both rookies on advertising’s biggest stage — have announced that they will each suit up for the Big Game.  Hard Rock will use its 60 seconds in the second quarter to promote its chain of hotels and casinos (though not the restaurants the company also owns). The spot […]

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Anheuser-Busch is the first advertiser to unveil its big game spot, with the release of a 60-second ad titled “Typical American.” Check it out above. The ad is for Budweiser — a brand that’s fond of epic, patriotic messages — and features a voice-over criticizing American stereotypes (“showing up uninvited” or “removing their clothes in public”), […]

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clarissaclarissa@iluvorien @EmniyetGM lays fırında veyahut doritos baharatlı— 7 mins ago
YP SCHWARTZYYP SCHWARTZYCoronavirus stimulus checks: TurboTax launches tool to help Americans who don't file tax returns https://t.co/f6XqfQAIWa if anyone doesnt know if you will get the helicopter money or not, check out this to help you. As long as you aren’t an illegal, you’ll get it. (Income based)— 6 mins ago
Heidi HaksethHeidi HaksethDear @Pringles Thank you for making so many flavors (some are sort of crazy tbh). Currently, me and a can of Reuben-flavored are getting through working from home together.— 6 mins ago
𝓢𝓪𝓼𝓼𝓪⁷ 🌕 𝗝𝗜𝗠𝗜𝗜𝗜↗️↘️𝗜𝗜𝗜𝗡 my filter𝓢𝓪𝓼𝓼𝓪⁷ 🌕 𝗝𝗜𝗠𝗜𝗜𝗜↗️↘️𝗜𝗜𝗜𝗡 my filterRT @AppyJacques: Hyundai will be soon uploading it's Jm ad on insta. They hv "challenge" linked to all members. Jm is the last one now. As…— 7 mins ago
Mike MillardMike MillardRT @business: Toyota has agreed to help boost the output of ventilators in Japan https://t.co/lD0Arl3IqU— 6 mins ago
melissa foleymelissa foleyRT @budweiserusa: We love beer. We love you. So we’re going big for #NationalBeerDay. 🍻 RETWEET + FOLLOW for the chance to win this Budwei…— 7 mins ago
Step son 2Step son 2RT @budweiserusa: We love beer. We love you. So we’re going big for #NationalBeerDay. 🍻 RETWEET + FOLLOW for the chance to win this Budwei…— 7 mins ago
TOTORT @budweiserusa: We love beer. We love you. So we’re going big for #NationalBeerDay. 🍻 RETWEET + FOLLOW for the chance to win this Budwei…— 7 mins ago
TheNintenGuruTheNintenGuruRT @PanguZone: Rest in Pepsi 😔 https://t.co/EhysJjMdvC— 6 mins ago
Mansoor MalikMansoor MalikGrand kid: Dada 2020 main kia hoa tha? Me: *Long breathes* Beta its All started when Lahore Qalandar tried to win PSL.— 7 mins ago
MacroTestMacroTestVerizon stops in-home internet repairs and installations except for emergencies: Verizon is cutting back on in-home technician visits for internet service installations and repairs to slow the spread of coronavirus. Link - https://t.co/H7XQlq8ckO— 7 mins ago
j-Arayn Bangtan⁷j-Arayn Bangtan⁷RT @Hyundai_Global: Join Hyundai and BTS @BTS_twt in keeping #socialdistancing going and everyone around you #safe and protected. Maintaini…— 6 mins ago
KristinaKristinaRT @budweiserusa: We love beer. We love you. So we’re going big for #NationalBeerDay. 🍻 RETWEET + FOLLOW for the chance to win this Budwei…— 7 mins ago
Coleton LytleColeton LytleRT @budweiserusa: We love beer. We love you. So we’re going big for #NationalBeerDay. 🍻 RETWEET + FOLLOW for the chance to win this Budwei…— 7 mins ago
adam staebelladam staebellRT @budweiserusa: We love beer. We love you. So we’re going big for #NationalBeerDay. 🍻 RETWEET + FOLLOW for the chance to win this Budwei…— 7 mins ago
JonJon@TXRyan21 @budlight 3— 7 mins ago
Lari 💚Lari 💚RT @Sir_Mathius: Las papas Día% son muchísimo mejores que las Pringles pero ustedes todavía no están preparados para ese debate https://t.c…— 7 mins ago
hoe exotichoe exoticsaw an ad for Toyota Corolla and my brain changed it to Toyota corona— 7 mins ago
nikkinikkiwhy have there been 3 BUMBLE BEES in my damn apartment in the past 24 hours ........ yall miss ur queen bee?— 7 mins ago
Kia MichetteKia MichetteRT @EricHolder: People waiting to vote in Milwaukee - in the middle of a pandemic. This is what Vos, Fitzgerald, the Supreme Courts have do…— 7 mins ago
Foxy Jackie Brown #ShelterInPlace #WashYourHandsFoxy Jackie Brown #ShelterInPlace #WashYourHandsRT @WITN: The company partnered with Pepsi of Greenville SC, Pepsi of Florence, SC and Carolina Canners Inc. to donate more than 1,200 2-li…— 7 mins ago
Bebeta PescotapaBebeta Pescotapa@hobipied @joaovitorbidu vem de Doritos e eu vou de Ruffles— 7 mins ago
정원💜⁷정원💜⁷RT @Hyundai_Global: Join Hyundai and BTS @BTS_twt in keeping #socialdistancing going and everyone around you #safe and protected. Maintaini…— 7 mins ago
Abade🔥Abade🔥Quer me ver feliz me dá Pringles— 7 mins ago
Sello KaywitzSello Kaywitz@1female_xx Ke kopa di pringles— 7 mins ago
Ayan AppleAyan Apple@slay3174 @Queen_Of_Asim_ @TheaFWA Kia hua Priya 🤔😂— 7 mins ago
Heather SixHeather SixY’all this boy really just found me on Facebook and messaged me to ask why I unmatched him on bumble 💀💀💀— 6 mins ago
Kia MichetteKia MichetteRT @TeamPelosi: Modly must be removed or he must resign. https://t.co/EnqfQMmw1B— 7 mins ago
Tina SlaterTina SlaterRT @business: Toyota has agreed to help boost the output of ventilators in Japan https://t.co/lD0Arl3IqU— 6 mins ago
vaiovaioRT @RamiroNavarro01: La Pepsi es mejor que la Coca Cola, pero ustedes no estan listos para esta conversacion. 🧑🏽— 6 mins ago
A G U N N A Y AA G U N N A Y ART @business: Toyota has agreed to help boost the output of ventilators in Japan https://t.co/lD0Arl3IqU— 7 mins ago
Donald SnyderDonald SnyderRT @budweiserusa: We love beer. We love you. So we’re going big for #NationalBeerDay. 🍻 RETWEET + FOLLOW for the chance to win this Budwei…— 7 mins ago
Shahkar Kazmi👑🇵🇰Shahkar Kazmi👑🇵🇰Hum har aik ko psnd aa jaen....sahab Chai samaj rakha ha kia?😂— 6 mins ago
प्रीति मिश्राप्रीति मिश्राRT @theskindoctor13: "Quarantine me amaanviya yaatna jhel rahe jamatiyo ne kal toilet ki jagah kamre me hi sauch kar dia. Ye khabar Sarkar…— 7 mins ago
Randy TruettRandy TruettRT @budweiserusa: We love beer. We love you. So we’re going big for #NationalBeerDay. 🍻 RETWEET + FOLLOW for the chance to win this Budwei…— 6 mins ago
indykaila Newsindykaila News@MorrisMagic__ mega box, extra gravy and a pepsi pls— 7 mins ago
nick fallsnick falls@AnheuserBusch Virtual cheers back at ya @AnheuserBusch. My buddy and I are also celebrating #NationalBeerDay 🍻😍https://t.co/BXSww04peU https://t.co/f1lyicPPXH— 7 mins ago
Sol🕉Sol🕉RT @business: Toyota has agreed to help boost the output of ventilators in Japan https://t.co/lD0Arl3IqU— 7 mins ago
.ch288 2020 thank YOU & washHANDS Assange.ch288 2020 thank YOU & washHANDS AssangeToyota issues an urgent recall of 45,000 cars over fears vehicles could suddenly STOP - with ... https://t.co/JmeIso1Jt8 via @MailOnline— 7 mins ago
DuduDuduTudo do caro na bih, Ela quer do purple e do green, Tenho uma da branca e da pink, Pode misturar no meu lean, Ela quer mais, Dropo no beat do Spike, Bitch quer matar minha vibe, Favo dinheiro igual Eike, Audi na rua vai vrum vrum, Quebrada tá tp Dubai, Ela me viu e deu zoom zoom.— 7 mins ago
LewLew@drdeanknight @NGScott_NZ @SusieFergusonNZ @dairymanNZ Understood. Kia ora Dean— 6 mins ago
Boris Os⚡Boris Os⚡RT @CFCPys: Coutinho - Chelsea target. Chelsea have held talks with Coutinho’s agent, that agent also being Willian’s agent, with Willian…— 7 mins ago
Zunair KhanZunair Khan@sabooralii @LeAnam__ Ye kia he he 😬😬😬😬— 7 mins ago
Easy VasquezEasy VasquezRT @s_steinbrink: hyundai sonata kia concerto chrysler minuet pontiac sherzo ford étude— 6 mins ago
Сеmil KarabulСеmil KarabulRT @HasanAydeniz: Bugün ki toplam değerleri trilyonlarca doları aşan şirket ve markaları (Toyota/1937, Honda/1948, Nissan/1933, Subaru/1953…— 7 mins ago
LA⚯͛.LA⚯͛.Pepsi or Coke? — Coke https://t.co/Q7RC9zEvQ6— 7 mins ago
NumanNumanRT @HasanAydeniz: Bugün ki toplam değerleri trilyonlarca doları aşan şirket ve markaları (Toyota/1937, Honda/1948, Nissan/1933, Subaru/1953…— 7 mins ago
lilly ⁷lilly ⁷RT @Hyundai_Global: Join Hyundai and BTS @BTS_twt in keeping #socialdistancing going and everyone around you #safe and protected. Maintaini…— 7 mins ago
AlejoAlejoPuedo aceptar que la Pepsi es más rica que la coca, pero la Sprite? No seas trolo wacho https://t.co/xo5lNtZZnK— 7 mins ago
tom hardy’s wh*retom hardy’s wh*re@lennyvandross lmaooooo 😭 peugeot is a brand i know that but i thought it was audemars piguet like how you say audi r8 does that make sense— 7 mins ago
Syed Naveed Xhah🇵🇰Syed Naveed Xhah🇵🇰RT @AhmadBilalSahi3: Meri Saadgi dekh kia chahta hoon!😂— 7 mins ago
murdoch davismurdoch davis@AnheuserBusch @RedCross Tastes better, Bud!— 6 mins ago
666666RT @DailyLuxuryCars: 📈 AUDI R8 📉 https://t.co/z6XXRMQYso— 7 mins ago
Brook CheriseBrook Cherise@budlight House 4 all day long. Airport Beer AND Out on the Water Beer??? Dream team.— 7 mins ago
Brad Pander (candidate)Brad Pander (candidate)I know some folks think it's in poor taste to campaign during the COLGATE-19 pandemic, which is why I'm especially grateful to the Daily News for letting me use this time to remind @nynurses, @1199SEIU, & @DoctorsCouncil that I stand w/ them. #PanderforNYC #PressHitsFTW https://t.co/7wwElm6P3W— 7 mins ago
aoiaoiRT @Hyundai_Global: Join Hyundai and BTS @BTS_twt in keeping #socialdistancing going and everyone around you #safe and protected. Maintaini…— 7 mins ago
鷹詩鷹詩@toyota_raize カローラまで? カローラ店と統合?— 7 mins ago
🦋~Sofiii~🦋🦋~Sofiii~🦋No sé porque es tendencia Pepsi pero bueno igual lo digo la coca cola le da mil vueltas más a la Pepsi ok ni a los talones le llega la Pepsi a la coca así que al que diga que la Pepsi es mejor le deseo que lo atropelle un camión caragdo de coca cola conducido por Carmela deaaaaaa— 7 mins ago
𝑺𝒊𝒙 𝑻𝒓𝒊𝒆🤞🏻𝑺𝒊𝒙 𝑻𝒓𝒊𝒆🤞🏻@minaheheheill Wo sab to theek hai bakiyon ka kia kasur hai??🤣— 7 mins ago
DYE ☾DYE ☾RT @STARSHIPent: [#PEPSIxSTARSHIP] 2020 #PEPSI X #STARSHIP PROJECT FOR THE LOVE OF 대한민국 #ZICO X #KANGDANIEL #COMING_SOON ▶https://t.co/a…— 6 mins ago
J CJ CRT @TorontoPearson: It’s not often that you get a visit from a movie star these days. The aircraft in this video stopped at YYZ last wee…— 7 mins ago
VickiVickiRT @budweiserusa: We love beer. We love you. So we’re going big for #NationalBeerDay. 🍻 RETWEET + FOLLOW for the chance to win this Budwei…— 7 mins ago
ash 🧁ash 🧁RT @DailyLuxuryCars: 📈 AUDI R8 📉 https://t.co/z6XXRMQYso— 7 mins ago
Jeri TheveninJeri TheveninLove Turbo Tax!! It gets easier every year!! #TurboTaxTogether #contest # @TurboTax @Influenster https://t.co/XzqpWqzhwC— 7 mins ago
BTS~~💜BTS~~💜RT @Hyundai_Global: Join Hyundai and BTS @BTS_twt in keeping #socialdistancing going and everyone around you #safe and protected. Maintaini…— 7 mins ago
Sprite RemixSprite RemixWHERE WE GON KISS IF THE KIA SUMMER SALES EVENT GETS CANCELLED— 7 mins ago
George RafaelGeorge RafaelRT @XFLDefenders: - The field goal - The can catch - The @budlight chug @T_Rausa celebrating #NationalBeerDay🍺the best way possible #InHou— 7 mins ago
Jason SchrammJason SchrammRT @budweiserusa: We love beer. We love you. So we’re going big for #NationalBeerDay. 🍻 RETWEET + FOLLOW for the chance to win this Budwei…— 7 mins ago
Aracelli AlvaradoAracelli AlvaradoI ordered myself some glasses & this is how they’re going to look guys 💀💀💀💀💀🤓 https://t.co/W0L2oiLSNc— 7 mins ago
Marius Petrisor BalutescuMarius Petrisor BalutescuRT @business: Toyota has agreed to help boost the output of ventilators in Japan https://t.co/lD0Arl3IqU— 7 mins ago
CaronteCaronteRT @caroline_Walls1: Este video me recuerda a @camila_vallejo que dijo: “PREFIERO QUE TODOS SEAN POBRES PERO IGUALES” y creo que ella condu…— 7 mins ago
MacMacRT @budweiserusa: We love beer. We love you. So we’re going big for #NationalBeerDay. 🍻 RETWEET + FOLLOW for the chance to win this Budwei…— 6 mins ago
Fernando PoeFernando PoeEstán discutiendo si es mejor pepsi que coca cola. https://t.co/6q3Jb15sw1— 7 mins ago
Lucy 💙🍃Cheer-san🍃💙Lucy 💙🍃Cheer-san🍃💙@wang_updates @yiling_recesses 😂como assim a colgate fica expondo a gente dessa forma?— 7 mins ago
Easy VasquezEasy VasquezRT @s_steinbrink: hyundai sonata kia concerto chrysler minuet pontiac sherzo ford étude— 6 mins ago
Shane FaniniShane FaniniTune in tonight when gaming pros @Cizzorz from @FaZeClan and @Pokimanelol go live to support small businesses on #PayItForwardLIVE, at 8PM ET/5PM PT, right here on @Verizon. #IamVZ https://t.co/EbWepcwvUz— 7 mins ago
Lisa Karen HockingLisa Karen Hocking@Number10cat Could I please get a Happy Birthday to my Pepsi please, she is 8 today and has beautiful sox https://t.co/UqEkOUp1Tp— 7 mins ago
Ryan B.Ryan B.@JamesDGrambo @budlight True. Airport & on the water beer almost got me, but it couldn’t overcome free beer, golf beer, & porch beer for me.— 7 mins ago
STCK.PROSTCK.PRO$VZ $VZA NEW ARTICLE : Verizon and NYTimes will offer 14 million students free access to the https://t.co/WGNSA2xR6o https://t.co/PsIxr7a5hk Get all the latest $VZ related news here : https://t.co/CfIbNYADrz https://t.co/JKZxofy30Y— 7 mins ago
TylerTylerRT @budweiserusa: We love beer. We love you. So we’re going big for #NationalBeerDay. 🍻 RETWEET + FOLLOW for the chance to win this Budwei…— 7 mins ago
ᴍᴀʟᴜ.²⁰¹³ᴍᴀʟᴜ.²⁰¹³RT @sensestae: Hyundai postou um vídeo dos seus embaixadores, @BTS_twt, falando sobre #SocialDistancing — Perto demais! Fique afastado. Fi…— 6 mins ago
James McGeeJames McGee@Spirittip @Franklin_Graham @pepsi The ones during Obama and Trump and who entered the country illigally w/a relative or coyote? Those kids getting health screenings and better food than in their home countries. Those ones?— 7 mins ago
PearlPearlRT @NatkhatVeeru: My Lockdown was going amazing untill Mom said no for buying Pepsi! 😞— 7 mins ago
AN G PantsAN G PantsRT @budweiserusa: We love beer. We love you. So we’re going big for #NationalBeerDay. 🍻 RETWEET + FOLLOW for the chance to win this Budwei…— 6 mins ago
You Should Really Wash Your AssYou Should Really Wash Your Ass@buymeA_LEXUS Welp.... At least you got what you wanted 🙃— 7 mins ago
Péarlito 🏁Péarlito 🏁@LivinNMusic Niggas forgot bro. Live Romeo but he was always Pepsi to Coke.— 7 mins ago
💜💜RT @THICJ00N: feels like hyundai took a random ass video of bangtan and tried their hardest to make it a virus safety precaution video and…— 7 mins ago
ComptonWeGoHardComptonWeGoHard@ShikimimeB @drobalwayzopen @DezBryant @dak @duganbathie At least I don't have to watch our superbowl on vhs and discuss the win with our ancient ancestors— 7 mins ago
CocoCocoRT @DailyLuxuryCars: 📈 AUDI R8 📉 https://t.co/z6XXRMQYso— 7 mins ago
RussellRussellRT @XFLDefenders: - The field goal - The can catch - The @budlight chug @T_Rausa celebrating #NationalBeerDay🍺the best way possible #InHou— 7 mins ago
Javier ArroyoJavier ArroyoRT @RiverPlate: La #VoladaDelDía de @TurkishAirlines ✈️ 2018 📆 Victoria 2-0 en Avellaneda y un clásico de Franco Armani ®️ https://t.co/tA…— 7 mins ago
ABR SHAIKH PANDIYA💕ABR SHAIKH PANDIYA💕@mushiechaudhary Phil Bari Mai Kia?— 6 mins ago
KevKevRT @budweiserusa: We love beer. We love you. So we’re going big for #NationalBeerDay. 🍻 RETWEET + FOLLOW for the chance to win this Budwei…— 7 mins ago
Sabuktageen Khan AfridiSabuktageen Khan Afridi@MoonChildd034 Kia pata 😆— 7 mins ago