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Top 5

#1 Jeep : “Groundhog Day”

#2 Hyundai : “Smaht Pahk”

#3 WeatherTech : “Lucky Dog”

#4 New York Life : “Love Takes Action”

#5 Google : “Loretta”

Bottom 5

#5 Michael Bloomberg : “Mike Bloomberg for President”

#4 Sabra : “How I Mus”

#3 Pop-Tarts : “Pop-Tarts Fixed That”

#2 Quibi : “Bank Heist”

#1 Turkish Airlines : “Step on Earth”

SpotBowl Blog

The SpotBowl team at Pavone Marketing Group works overtime to gather breaking Big Game ad news so you don't have to. On the SpotBlog, you'll get the scoop on every brand, every celebrity cameo and every pre-game release leading up to the showdown on February 2.

America has voted for its favorites in SpotBowl, the annual Big Game commercial poll created by Pavone Marketing Group. The winner is Jeep’s lighthearted and timely spot, titled “Groundhog Day.” Jeep’s fourth-quarter ad featured Bill Murray reprising his movie role as a man who relives Groundhog Day over and over again. This nightmare scenario is […]

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When you’re paying $5.6 million for 30 seconds of airtime, why not write another big check for a celebrity (or two or three) in your Big Game ad? After all, a celebrity almost guarantees buzz — from fans and the media — and provides an instantaneous way to connect your brand to viewers.  Each year, […]

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Are Big Game ads really worth the big dollars advertisers spend for them? Pavone Marketing Group Chief Creative Officer Ronaldo Jardim answers that important question.  A commercial in the first Big Game in 1967 cost $37,000, or about $300,000 today. Fifty-three years later, the price tag for a 30-second ad is $5.6 million. That’s a […]

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Anheuser-Busch has released another spot after becoming the first brand to pre-release its Big Game ad after last week’s ”Typical American” spot.  The latest release, called “6 for 6-Pack,” talks about the steep financial hurdles many farmers face in attempting to switch to organic farming and highlights the brewer’s pledge to help convert six square […]

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Did you know that John Krasinski and Chris Evans were from Boston? Probably not, since they don’t have that thick Boston accent, but they sure do in Hyundai’s Big Game spot.  The ad also stars SNL alum Rachel Dratch and Red Sox legend David Ortiz. We’d pepper in a few quotable moments here, but there […]

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How does Sofia Vergara clean up after an epic Big Game party? We’re about to find out in a Big Game spot. Better yet, fans will help tell that story.  That’s the game plan for Procter & Gamble, who will make waves in two ways. The first is with an ad featuring seven different P&G […]

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In Cheetos’ first teaser, we saw MC Hammer snacking on some Cheetos in 1989, lamenting his orange fingers and how he “can’t touch this” (his piano). In the next teaser, we see Hammer showing off his signature shuffle dance move to swipe a bag of the cheesy snack.    Check it out below and revel in […]

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So, apparently, Winona Ryder was named after a small town in Minnesota. Who knew?  Squarespace knew, and it decided to take the “Stranger Things” actress back to the southeastern Minnesota burg (population: 26,813) for a look around. Check out the teaser below. The finished spot will be a 30-second ad in the first quarter.  If […]

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Hard Rock International and Little Caesars — both rookies on advertising’s biggest stage — have announced that they will each suit up for the Big Game.  Hard Rock will use its 60 seconds in the second quarter to promote its chain of hotels and casinos (though not the restaurants the company also owns). The spot […]

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Anheuser-Busch is the first advertiser to unveil its big game spot, with the release of a 60-second ad titled “Typical American.” Check it out above. The ad is for Budweiser — a brand that’s fond of epic, patriotic messages — and features a voice-over criticizing American stereotypes (“showing up uninvited” or “removing their clothes in public”), […]

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