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the big game’s best spots, as voted on by you.

The data scientists at Pavone Group and WildFig have created a proprietary algorithm that analyzes each spot – from humor to heartstrings to A-list celebrity star power – to predict how each ad will rank in the SpotBowl poll. Learn more about our predictive analytics tool and the thinking behind it.

Leaderboard Top 3
  1. Big Men on Cul-de-Sac
    83
  2. The Other David
    82
  3. Genius Beluga
    80

Which Ad Will Win the Big Game?

The battle of the brands is back!

You Decide

A Century of Cravings

By Uber Eats

Matthew McConaughey reveals how football is one big conspiracy designed to make people hungry.

Abduction

By Doritos

A man wakes from his nap to find an alien spaceship trying to steal his Doritos. 

Act Like You Know

By GoDaddy

Actor Walton Goggins shows off his idea for Walton Goggin’s goggle glasses. 

Big Men on Cul-de-Sac

By Bud Light

 Post Malone and Shane Gillis revive a lame neighborhood party with some Bud Light (and Peyton Manning).

Born to be Wild

By WeatherTech

Four rowdy senior ladies hit the road for adventure and mayhem with their Weathertech floor mats.

Call of the Mustaches

By Pringles

Nick Offerman and James Harden lose their signature facial hair when Adam Brody initiates “The Call of the Mustaches.”

Case of the Mondays

By Coors Light

Sloths symbolize sluggish football fans struggling through the day after the Big Game as Coors Light delivers a case of the Mondays.

Chazmo Finally Goes Home

By Totino’s Pizza Rolls

Chazmo the alien is ready to go home – and then tragedy strikes.

Predictive Analytics

data-driven insights

The team at Pavone Group and WildFig use data, analytics and predictive modeling to anticipate which spots will be favorites and which might flop. The result? Game-changing predictions with remarkable accuracy.