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Top 5

#1 Doritos : “Flat Matthew”

#2 Tide : “Jason Alexander”

#3 Rocket Mortgage : “Certain is Better”

#4 Toyota : “Upstream”

#5 Bass Pro Shops : “Get Back to Nature”

Bottom 5

#5 General Motors : “Norway”

#4 Hellmann's : “Fairy Godmayo”

#3 Logitech : “Defy Logic”

#2 Jeep : “The Middle”

#1 Robinhood : “We’re All Investors”

FROM THE SPOTBOWL BLOG

And the winner is…

We ask the same question every year: Which was more entertaining, the game or the ads? In a year in which we desperately needed at least one of ...

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80.9% Likeability
351 Likes
83 Dislikes

Ranked #1

“Flat Matthew”

Matthew McConaughey lives his life as a flat, two-dimensional version of himself — until he tries some Doritos 3D snacks.

80.2% Likeability
142 Likes
45 Dislikes

Ranked #2

“Jason Alexander”

A hoodie featuring Jason Alexander is forced to deal with a variety of messy situations.

77.2% Likeability
71 Likes
21 Dislikes

Ranked #3

“Certain is Better”

Tracy Morgan shows us why being “pretty sure” isn’t sure enough when buying a home.

76.4% Likeability
123 Likes
38 Dislikes

Ranked #4

“Upstream”

Toyota tells the inspiring story of Paralympic gold medalist swimmer, Jessica Long.

75.9% Likeability
1088 Likes
345 Dislikes

Ranked #5

“Get Back to Nature”

Bass Pro Shops encourages Americans to escape the stress of being cooped up and get back to nature.

75% Likeability
90 Likes
30 Dislikes

Ranked #6

“5 to 9”

Dolly Parton pays homage to after hours jobs with a “5 to 9” twist on her classic song, “9 to 5.”

75.2% Likeability
596 Likes
197 Dislikes

Ranked #7

“We Never Left”

WeatherTech employees emphasize the company’s “Made in America” roots.

74.6% Likeability
91 Likes
31 Dislikes

Ranked #8

“Keep Growing”

A bevy of stars, including Martha Stewart and John Travolta, show off their back yards.

75.2% Likeability
477 Likes
157 Dislikes

Ranked #9

“Natural Soap for Men”

The mens personal care brand shows why its products are for men who like to feel good and smell titillating.

75.4% Likeability
52 Likes
17 Dislikes

Ranked #10

“Workout”

E*Trade encourages viewers to make 2021 the year they finally get in better financial shape.

75.4% Likeability
49 Likes
16 Dislikes

“Certain is Better: Joey Bosa”

Tracy Morgan steals NFL star Joey Bosa’s parking spot to prove that being pretty sure isn’t sure enough.

70.7% Likeability
94 Likes
39 Dislikes

“No Fingerstick”

Nick Jonas, who has Type 1 diabetes, talks about Dexcom’s advanced, no fingerstick monitoring system.

69.6% Likeability
64 Likes
28 Dislikes

“WeatherTech Family”

Employees talk about how proud they are to work at WeatherTech.

69.9% Likeability
102 Likes
44 Dislikes

“Let’s Grab a Beer”

Anheuser-Busch highlights the role that beer plays in our lives via a montage of people in various situations grabbing a beer together.

70.1% Likeability
75 Likes
32 Dislikes

“The Rising”

Indeed shows how the site helps people get jobs.

69.1% Likeability
56 Likes
25 Dislikes

“Welcome to the World, Baby”

Newborns get a welcoming pep talk about all the joys and perks of being a baby.

65.1% Likeability
82 Likes
44 Dislikes

“Space Return”

Astronauts are stranded at sea after their rescuers become distracted by stacking different flavors of Pringles.

64% Likeability
73 Likes
41 Dislikes

“Meet the King”

Brad Garrett is a competing sandwich maker who declares war on Jimmy John’s.

57.5% Likeability
142 Likes
105 Dislikes

“It Wasn’t Me”

Shaggy helps Mila Kunis deny that she stole husband Ashton Kutcher’s Cheetos.

57.3% Likeability
255 Likes
190 Dislikes

“To the Max”

Candace and Tony Romo live life “to the max” with a little help from Skechers shoes.

53.3% Likeability
48 Likes
42 Dislikes

“Gwen & Blake”

Spotty cell service helps Adam Levine set up Gwen Stefani and Blake Shelton.

50.9% Likeability
29 Likes
28 Dislikes

“Opportunity Knocks”

Four Seasons Total Landscaping is the backdrop for a spot from freelancer network, Fiverr.

49.3% Likeability
74 Likes
76 Dislikes

“The Neighborhood”

Big Bird and other Sesame Street characters show how Door Dash can be used to deliver goods from people in your neighborhood.

47.6% Likeability
89 Likes
98 Dislikes

“Legends”

Legends from past Bud Light Super Bowl ads — including Cedric the Entertainer, Post Malone and the Bud Knight — come to the rescue when a Bud Light truck crashes.

45.8% Likeability
44 Likes
52 Dislikes

“Drake from State Farm”

State Farm spokespersons interview potential stand-ins, including Paul Rudd and Drake.

44% Likeability
40 Likes
51 Dislikes

“All Star Cast”

Don Cheadle exposes celebrity impersonators in a world where reality isn’t always what it seems.

40.3% Likeability
62 Likes
92 Dislikes

“Hello, Goodbye”

Mercari shows how its service can be used to buy and sell almost anything from home.

37.2% Likeability
35 Likes
59 Dislikes

“Believe You Will”

The mortgage lender uses inspiring athletic stories to communicate the power of positive thinking.

34.2% Likeability
39 Likes
75 Dislikes

“Dealership Pain”

A man experiences the pains of buying a car at a traditional dealership.

32.1% Likeability
142 Likes
300 Dislikes

“Lemons”

A miserable 2020 causes lemons to fall from the sky.

32% Likeability
117 Likes
249 Dislikes

“Alexa’s Body”

A woman fantasizes that Alexa comes to life as actor Michael B. Jordan.

30.7% Likeability
100 Likes
226 Dislikes

“Come Together”

People use the gift of M&Ms to apologize for wrongdoings.

30.6% Likeability
19 Likes
43 Dislikes

“Bottle Count”

John Cena challenges viewers to count the bottles of new Mountain Dew Major Melon

29.8% Likeability
57 Likes
134 Dislikes

“Can a Burrito Change the World?”

A boy ponders whether a burrito really can change the world.

30.3% Likeability
87 Likes
200 Dislikes

“Happy”

Athletes demonstrate the power of happiness and how being happy helps fuel greatness.

28.3% Likeability
15 Likes
38 Dislikes

“Can’t Blame the Lag”

Samuel L. Jackson gives a pep talk to video game characters about the power of 5G.

22.9% Likeability
16 Likes
54 Dislikes

“Spreading Tax Expertise Across the Land”

Desks of tax experts roam America dispensing tax expertise along the way.

23% Likeability
17 Likes
57 Dislikes

“Wow No Cow”

The Oatly CEO sings an ode to the company’s dairy-free milk.

19.7% Likeability
50 Likes
204 Dislikes

“Wayne’s World”

Mike Myers and Dana Carney reprise their roles on Wayne’s World, with help from guest Cardi B.

20.2% Likeability
19 Likes
75 Dislikes

“Twinkle Twinkle Little Star”

Viewers are inspired to learn more about how they can join the first all-civilian space mission.

17.1% Likeability
32 Likes
155 Dislikes

“Scissor Hands Free”

A man with scissor hands experiences the joy of driving with Cadillac’s hands-free super cruise.

16.2% Likeability
22 Likes
114 Dislikes

“The Four Quarter-Sized Cowboys”

Tiny Maya Rudolph’s ride into a old west town to show how Klarna lets you buy things with small payments.

13.9% Likeability
116 Likes
720 Dislikes

“Norway”

Will Ferrell, Kenan Thompson and Awkwafina travel to Norway to show off America’s electric vehicle dominance.

12.7% Likeability
40 Likes
276 Dislikes

“Defy Logic”

Rapper Lil Nas X encourages viewers to defy logic in order to achieve their dreams.

13.4% Likeability
22 Likes
142 Dislikes

“Fairy Godmayo”

Amy Schumer shows us how to get the most out of leftoers with a little Hellmann’s magic.

9.8% Likeability
96 Likes
887 Dislikes

“The Middle”

Bruce Springsteen reminds us that freedom is what connects us and encourages all Americans to meet in the middle.

3.3% Likeability
28 Likes
823 Dislikes

“We’re All Investors”

The digital investing platform shows how the service turns everyone into investors.