Lineup

Angel Soft makes its Big Game debut with an ad airing just before halftime, using its mascot, Angel, to give viewers a lighthearted bathroom break during the long game.

The hotel booking site will make a 4th quarter appearance in its 4th straight Big Game. The spot features Muppets like Miss Piggy, Kermit the Frog, and Animal to showcase how its travel service caters to diverse customer needs.

German engineering and technology firm Bosch will make its Big Game debut. Bosch’s spot brings together a refrigerator, Antonio Banderas, and the spirit of Randy “Macho Man” Savage. In a teaser, an ’80s-era Savage struggles with a pickle jar before Banderas smoothly opens it, thanking Bosch for the spotlight.

The Anheuser-Busch brand joins Stella Artois, Budweiser and Michelob Ultra in the brewer’s Big Game line-up. In the spot, Post Malone and Shane Gillis revive a lame neighborhood party with some Bud Light (and Peyton Manning). 

The Budweiser clydesdales are back in a spot showing a Clydesdale foal going to great lengths to deliver a keg of Bud to its final destination.

Cirkul makes its debut with a 30-second first-quarter ad starring Adam Devine. The spot follows Devine on a search for Cirkul bottles, only to be sidetracked by an AI glitch on his phone.

Coffee Mate joins this year’s rookie lineup with a spot promoting the brand’s upcoming line of flavored whipped toppings called Coffee mate Cold Foam. 

Coors Light returns to the game for the third straight year with a spot featuring slots and a case of the Mondays.

The streaming service imagines a world without some of its most iconic characters.

The food delivery service returns to the game with a spot promoting its DashPass service with a spot starring comedian Nate Bargatze.

Doritos is reviving its famous “Crash the Super Bowl” contest which ended in 2018. The contest challenges fans to create the brand’s Big Game commercial.

The brand will continue its campaign to keep girls in sports. The spot from will address the issue that nearly half of girls drop out of sports by age 14 due to low body confidence.

Dunkin’ is making its Big Game comeback with a new ad unveiled during the Grammys, continuing the story of The DunKings, a fictional boy band led by Ben Affleck. This time, Affleck is joined by his brother, Casey Affleck, and fellow Bostonian Jeremy Strong.  

Duracell will make its first appearance in the game with a spot that introduces its new character, the Duracell Scientist.

The sports betting app returns with its celebrity field goal kicking stunt, which last year featured Rob Gronkowski missing a live attempt. This year’s stunt features Manning brothers Peyton and Eli facing off to kick a field goal.

Rewards app Fetch makes its Big Game debut with The Big Reward, giving away $10,000 every second after the two-minute warning, totaling $1.2 million. The 120 winners will be revealed via livestream as the game winds down.

 The Foundation to Combat Antisemitism, founded by Robert Kraft, returns to the Super Bowl with two 15-second ads, including a teaser featuring Tom Brady and Snoop Dogg playfully clashing over their opinion of one another. 

The ad for the Big Game veteran will promote its Airo AI tool, which was launched last year and is designed to automate tasks for small businesses. A teaser shows actor Walton Goggin using the Airo AI tool to build a website to launch his idea for Walton Goggin’s Google Glasses.

The tech giant will return to the game but details are unknown. 

The ice cream maker will make its Big Game debut. 

The mayo brand will make its fifth straight Big Game appearance. Hellmann’s ad recreates the famous Katz’s Deli scene from When Harry Met Sally for the film’s 35th anniversary, with Meg Ryan and Billy Crystal reprising their iconic roles.

The ad stars Gordon Ramsay and Pete Davidson in a sci-fi spoof, where Ramsay cooks for an alien—who turns out to be Davidson—using a HexClad pan.

Hims & Hers makes its Big Game debut with a 60-second ad advocating for greater access to weight loss drugs. Airing in the third quarter, the spot highlights obesity statistics while showing people indulging in classic Super Bowl eats.

The home-buying site returns with two spots featuring celebrities. 

Mascots from various grocery brands come together to promote Instacart’s grocery delivery service.

After sitting out last year’s game, Jeep will return with one spot. 

After two years away from the game, Lay’s returns with a promo for its All Dressed chip flavor.

Liquid Death is making its Big Game debut with its first national ad, highlighting its expanding lineup of iced tea, sparkling, and still water. 

Little Caesar’s – now the official beer sponsor of the Big Game – will make its first appearance since 2020. The ad will use a mix of humor, creativity, and pizza-inspired fun to showcase a new menu item.

Meta is making its Super Bowl comeback with an ad starring Chris Pratt and Chris Hemsworth. The duo will showcase Meta’s Ray-Ban smart glasses, featuring AI-powered tech for capturing photos, videos, music, calls, and more, all through voice commands.

The spot is part of Michelob Ultra’s “Play for an Ultra” campaign featuring athletes competing for beers. Willem Dafoe and Catherine O’Hara face off in a pickleball matchup against NFL legend Randy Moss, Olympic gold medalist Ryan Crouser, and WNBA Champion Sabrina Ionescu.

The cruise line will make its first Big Game appearance with a spot starring Orlando Bloom and Drew Barrymore traveling on the cruise line’s upcoming flagship MSC World America.

Mountain Dew will make its seventh Big Game appearance. The spot will  “encourage friends to have a damn good time and enjoy a refreshing Mountain Dew as they cheer on their favorite team during football season.”

The candy returns to advertising’s biggest stage after making its debut last year. The spot will star singer Shaboozey and focuses on fusing genres and flavors to shock the senses.

NerdWallet, a free personal finance platform that helps users make smarter financial decisions, will make its first Big Game appearance. Details are unknown. 

Nike will run its first Big Game spot since 1998.

Novartis makes its first appearance in the Big Game with Your Attention, Please, a 60-second ad highlighting breast cancer awareness and prevention. Featuring cheerleaders, partygoers, and everyday women, the spot stars actress and advocate Hailee Steinfeld alongside comedian and survivor Wanda Sykes.

The AI company behind ChatGPT will make its Big Game debut.

Pfizer highlights its oncology treatments through a dreamlike sequence featuring a young boy overcoming cancer, taking a victory lap surrounded by his supporters.

The prebiotic soda brand returns to the game after making its debut last year. 

Pringles will make its eighth straight Big Game appearance with the “most stacked and ‘stached campaign ever.” The spot will star Adam Brody, Nick Offerman, James Harden and an as-yet-unnamed celebrity.

The truck brand returns to the game after a one-year hiatus. 

Red Bull shows how it gives you wings.

Reeses shows off its new chocolate lava Big Cups and encourages people to NOT eat real lava.

Ritz will make its Big Game debut but details are unknown. 

Rocket, which specializes in mortgages, loans, and financial services, returns to the game for the first time since 2022.

The software company is set to air two Super Bowl ads, with at least one continuing the Agentforce: What AI Was Meant to Be campaign featuring Matthew McConaughey and Woody Harrelson.

The shoe brand will return to the Big Game. Details are unknown. 

The website building service returns to the game for its 11th appearance. A teaser features a man riding a donkey along a country path, accompanied by the sound of Irish bagpipes. As he rides, he tosses laptops from a bag over the stone walls.

The Anheuser-Busch brand returns for its fourth Big Game appearance and its first since 2019. The spot will star soccer legend David Beckham as he searches for his long lost fictional twin brother.

Channing Tatum teaches Wrexham AFC players who to do a celebration dance. 

T-Mobile shows off the awesome power of its StarLink system. 

After a three-year hiatus, Taco Bell returns to the Big Game with a spot starring Doja Cat.

Totino’s will make its first Big Game appearance with a spot that reminds fans that Totino’s Pizza Rolls are the perfect value-priced game day snack. 

The streaming service returns to the Big Game after making its first appearance last year.

TurboTax will make its 12th straight Big Game appearance but details are unknown. 

Uber Eats teases its fifth Super Bowl ad with Charli XCX and Martha Stewart enjoying their “girl dinners” while Matthew McConaughey channels ’80s Bears coach Mike Ditka. 

Four rowdy senior ladies hit the road for adventure and mayhem with their Weathertech floor mats.