Lineup

The app-development platform makes its debut in the Big Game with a spot positioning the platform as a way to build and publish a working app in minutes.

Formerly known as the Foundation to Combat Antisemitism, Blue Square Alliance will air its third consecutive Super Bowl ad.  

The pharmaceutical brand’s spot stars Octavia Spencer and Sofía Vergara to help people navigate high blood pressure and Type 2 diabetes.

The German power tool and appliance maker returns for a second year. A teaser features Guy Fieri ditching his signature look to become “just a guy.” 

Peyton Manning, Shane Gillis and Post Malone make an appearance in a spot featuring a runaway keg.

Marking its 150th anniversary in 2026, the Budweiser spot features a Clydesdale teaching a baby bald eagle how to fly.

Cadillac will show off the livery of its new Formula 1 car.

Dove’s campaign promoting girls’ body confidence returns after making appearances in 2024 and 2025. 

Dunkin returns for its fourth straight Big Game. A teaser shows Ben Affleck showing a video to Matt LeBlanc, Jennifer Anniston and Jason Alexander and explaining that cringeworthy videos are hot. 

The brand’s first Big Game ad stars Kendall Jenner discussing the “Kardashian Kurse.” The curse alleges that basketball stars who date Kardashians experience a decline after the relationship ends.

The tech giant will return to the game but details are unknown. 

The delivery service makes its Big Game debut and joins competitors Uber Eats and Instacart.

 The campaign by a non-profit Christian group returns for the fourth straight year. 

The game marks the sixth straight Big Game appearance for Hellmann’s. The spot stars Andy Samberg singing “Sweet Sandwich Time” – a rendition of Neil Diamond’s Sweet Caroline.

The online home sales service returns after making its first appearance in last year’s game.

The grocery delivery service returns after making its Big Game debut last year. The spot, directed by Spike Jonze, stars Benson Boone and Ben Stiller singing a song Instacart’s “Produce Picker” feature that lets consumers choose how ripe they want their bananas.

The Italian-owned candy maker challenges American competitors Hershey and Mars with its first Big Game ad. The spot features Giggly Squad co-host Paige DeSorbo and a mystery celebrity. 

The brand is in the midst of a redesign effort and will use a Big Game spot to promote it. 

The bold water brand returns after its rookie appearance in last year’s game.

The electrolyte drink mix brand will make its debut in the Big Game with a first half spot that  delivers a “wake-up call” to players, coaches, and fans about staying hydrated.

The men’s grooming product brand will make its Big Game debut. 

The spot plays like Rocky IV relocated to the ski slopes, with Kurt Russell putting Lewis Pullman’s underdog through a grueling training regimen. Olympic stars T.J. Oshie and Chloe Kim make cameo appearances as well.

With its third straight Big Game ad, Nerds promises a spot that’s “bigger and bolder” and “next level.”

Novartis is back after making an appearance last year with a spot that challenges us to relax when it comes to prostate screenings.   

The pharma brand behind Wegovy and GLP-1 meds will makes its debut in the Big Game with a spot starring Danielle Brooks, Ana Gasteyer, DJ Khaled and Kenan Thompson.

The spot is Oakley’s first Big Game ad and is a collaboration between Oakley and Meta, combining the eyewear maker’s athletic-focused design with Meta’s AI technology.

Open AI returns for its second Big Game appearance. 

 The spot will promote Pepsi’s Zero Sugar drink and features Coca-Cola’s signature polar bears coming to grips with their preference for Pepsi. 

The modern soda brand (a Pepsi product) will make its 3rd straight appearance on advertising’s biggest stage

Pringles promises “unhinged humor” in its 9th straight Big Game spot. A teaser photo shows Sabrina Carpenter next to a person made of Pringles. 

The classic cereal will make its first Big Game appearance with a spot starring William Shatner. Pre-game teasers show Shatner photographed by paparazzi holding Raisin Bran boxes and eating cereal while driving. 

Expense platform, Ramp, brings back Brian Baumgartner (The Office) as “The World’s Most Famous Accountant.” 

The spot stars Ring inventor Jamie Siminoff showing off how the cameras are helpful, especially for recovering lost dogs.

The enterprise software firm makes its Big Game debut with a spot starring Tim Robinson as a mastermind gone mad. 

 Last year’s Ritz spot featured this year’s Super Bowl Halftime performer, Bad Bunny. This year’s spot will feature SNL alum Bowen Yang.

The GLP-1 medication maker behind Ozempic, Wegovy, and Zepbound makes its Big Game debut with an ad starring Serena Williams.

Rocket will include Redfin, its sister brand, in its Super Bowl ad.

Salesforce returns to the game with a spot featuring YouTuber, Mr. Beast. 

The spot will promote the website services platform with a “cinematic, deeply human story” featuring Emma Stone. 

The spot will introduce a fictional insurance company called Halfway There and stars Keegan-Michael Key and Danny McBride.

The Sazerac-owned vodka brand will make its first appearance in the Big Game with a spot featuring its Fembot mascot dancing to a dance submitted by a winning fan. 

The car maker returns to the game after sitting out last year. The spot features a grandfather and grandson reliving memories in Toyota’s RAV4.

TurboTax will make its 13th consecutive appearance with a spot for its “Now This Is Taxes” campaign.

Parker Posey and Matthew McConaughey star in the spot, which marks the sixth consecutive Big Game appearance for the delivery service. 

The maker of American-made car accessories returns to the Big Game. 

The website-building platform returns to the game after a 7-year hiatus.

Xfinity makes its Big Game debut with a spot that reimagines “Jurassic Park” if it had modern Xfinity connectivity and to avoid disaster.