SpotBowl Blog

Pringles is the tenth advertiser to pre-release it’s Super Bowl spot. The 30-second, second quarter spot features an Alexa-inspired smart speaker that longs for a taste of Pringles. Check it out above, and don’t forget to stop by the SpotBowl homepage to vote early for all of the pre-game releases.

After Jeff Bridges released a cryptic teaser suggesting that his iconic character “The Dude” from “The Big Lebowski” would appear in Super Bowl commercial, the world has finally learned which brand will score the appearance. Stella Artois released its ad this morning, featuring Bridges and Sarah Jessica Parker. In the spot (above), Parker revives her […]

Can Expensify be used to file an expense report for, say, a rapper with expensive taste? According to Expensify’s Super Bowl spot, the answer is yes. The brand will make its Super Bowl debut and has released a full-length rap video (above) starring 2 Chainz and actor Adam Scott. How the pair will be used […]

After 11 consecutive Super Bowl appearances, Coke will sit out this year’s game, leaving Pepsi as the lone cola brand in the line-up. Coke will, however, get as close to an in-game spot as possible, with a 60-second ad airing right before kickoff. Similar to past Coke spots, the ad will feature themes of diversity and […]

You all know who WeatherTech is, right? After buying Super Bowl spots in five consecutive games, you should. They make floor mats for your car, which are made in America. Well, they’re back in this year’s game, but they’re shifting gears. Instead of selling car mats, WeatherTech will be selling…pet feeders? Yep, WeatherTech has a […]

Olay is offering “killer skin” with its first ever Super Bowl spot and they’ve tapped horror movie queen Sarah Michelle Gellar as the star. In a teaser (above), Gellar reprises her role in “Scream” (or “I Know What You Did Last Summer”) as she’s stalked by a creepy, masked villain. How will it end? We’re […]

Being a mom is one of the hardest jobs in the world and M&Ms will bring the challenges of that full-time job to life in it’s Super Bowl ad. The spot stars Christina Applegate who is shown in a teaser (above) being none-too-pleased about being locked out of her car by her kids. Will the […]

Pepsi hasn’t revealed its entire Super Bowl spot but they’ve given us a sneak peak with three teasers that definitely leave us wanting more. The teasers show actor Steve Carell, rapper Cardi B and rapper Lil’ Jon — all in a diner setting — in what looks to be the most intriguing celebrity mash-up in […]

Anheuser-Busch has purchased five and a half minutes of air time — the brand’s biggest ad buy to date — and that time includes 60 glorious seconds of its iconic Clydesdale horses. The brewer pre-released the spot (above), its first pre-release of the season. The ad features a Dalmatian riding atop a shipment of beer as […]

Is it okay to talk about porn in the Super Bowl? What about food porn? That’s the question CBS is asking themselves after male-focused frozen foods brand Devour submitted a 60-second version of its Big Game ad for consideration. The spot features a couple struggling with a boyfriend’s addiction to frozen food porn and includes […]