SpotBowl Blog

Are humans on the brink of exploring Mars? That’s the question in a teaser released by SodaStream, which features celebrity scientist Bill Nye pondering that very question.  The spot — the brand’s first since 2014 — will be directed by Bryan Buckley, who has nearly 60 Big Game ads to his credit. The ad will […]

Remember when MTN DEW released its teaser inspired by the typewriter scene in “The Shining”? Seems like just last week.  More details are now available, including the announcement that “Blackish” star Tracee Ellis Ross will star in the spot and play the role of Shelley Duvall from the film.  As for which other stars will […]

Rest in peace, Mr. Peanut?  That’s what it looks like from a Big Game teaser released by Planters. In it, Mr. Peanut and two friends (including “Veep” star Matt Walsh) are having a great time, driving along in the NUTmobile and singing some great ‘80s tunes.  Next thing you know, the NUTmobile crashes, and the […]

It was only a matter of time until Pepsi announced its plans to advertise in the game — it being the halftime sponsor and all — and it has finally thrown its hat in the ring.  Pepsi will have a 30-second spot, which will star Missy Elliott and Grammy winner H.E.R. The ad will highlight […]

More than 105 million pounds of avocados are consumed on the Sunday of the Big Game, making it the biggest day of the year for avocado consumption. That’s largely why Avocados From Mexico is making its sixth consecutive Big Game appearance.  A teaser for the spot shows ‘80s teen movie queen Molly Ringwald placing a […]

Picture Sam Elliott. If you’re picturing a grizzled, dusty, gravelly voiced cowboy, you’re picturing exactly how Doritos cast him — at least for the teaser for the brand’s upcoming Big Game spot.  The 60-second teaser shows Elliott in a Wild West saloon doing a deadpan recital of Lil Nas X’s mega hit, “Old Town Road.”  […]

Ah, MC Hammer. He’s been milking the success of his 1989 mega-hit, “U Can’t Touch This,” for 31 years now. We’re happy for him — we really are — and we’re also happy that Cheetos is bringing the Hammer (and his signature hit) back in a Big Game spot.  A just-released teaser shows a much-younger […]

Regular old pretzels? No, thanks. That’s the message in an upcoming Big Game spot from Pop-Tarts, which promotes the breakfast pastry brand’s new pretzel product. (Yeah, you heard us right — a pretzel Pop-Tart.) A teaser for the spot shows “Queer Eye” star Jonathan Van Ness having a meltdown at a craft services table when […]

The brand that brought us the supremely bizarre “Puppy Monkey Baby” (2016) and the supremely awesome “Epic Rap Battle” (2018) might bring us a Big Game ad inspired by “The Shining” — at least if MTN DEW’s new teaser is any indication. The 30-second ad will promote new MTN DEW Zero Sugar, and the teaser […]

Anheuser-Busch is the game’s biggest advertiser. It’s been that way for decades, and it’s probably going to stay that way for the foreseeable future.  Last year, the game’s exclusive beer sponsor (a right it pays a little extra for) bought a brand and game record of six minutes and 25 seconds. This year’s plan is […]