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the big game’s best spots, as voted on by you.

The data scientists at Pavone Group and WildFig have created a proprietary algorithm that analyzes each spot – from humor to heartstrings to A-list celebrity star power – to predict how each ad will rank in the SpotBowl poll. Learn more about our predictive analytics tool and the thinking behind it.

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Leaderboard Top 3
  1. Free Bird
    93
  2. Last Harvest
    90
  3. The Choice
    84

our blog

can we get a playback

The SpotBowl team at Pavone works overtime to gather breaking Big Game ad news so you don’t have to. On the SpotBlog, you’ll get the scoop on every brand, every celebrity cameo and every pre-game release leading up to the showdown.

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Can a Super Bowl Commercial Hurt a Brand?

A Super Bowl commercial is one of the most powerful brand moments in advertising. It’s also one of the riskiest. With more than 100 million viewers watching in real time and social media ready to react instantly, a misstep on…

How Super Bowl Commercials Have Changed Over the Years

Super Bowl commercials weren’t always the headline-grabbing events they are today. In the early years, ads were simple, direct, and unapologetically sales-driven. Brands used the massive audience to explain what a product did, why it mattered, and where to buy…

Why Funny Super Bowl Commercials Get Remembered Longer

Every Super Bowl delivers spectacle, celebrity cameos, and big emotional swings, but year after year, it’s the funny Super Bowl commercials that seem to stick the longest. Ask people a week later what ads they remember, and odds are they’ll…

Pavone Group CCO Chuck Meehan on Building Super Bowl Campaigns That Last

With four Super Bowl credits to his name – including GM spots starring Will Ferrell (2021) and Mike Myers as Dr. Evil (2022) – Chuck Meehan knows what it takes to create work that cuts through culture, pressure and noise. …

Do Celebrity Super Bowl Ads Actually Work?

From Peyton Manning and Post Malone chasing a runaway keg to Serena Williams talking health, Kendall Jenner poking fun at the “Kardashian Curse,” and Ben Affleck popping up again for Dunkin, this year’s Super Bowl ad lineup is packed with…

Your votes + predictive analytics

Pre-game voting kicks off on SpotBowl 23 on February 2. Also kicking off on February 2: Predictive analytics. Good marketing lives and dies by the quality of the data and analytics behind it. That’s why Pavone Group uses data and…

May the best ad win!

It’s officially SpotBowl season. As usual, the team at Pavone Group will be scouring the internet for all the Big Game advertising news and updates and posting it here on the SpotBowl blog. We’ll also be compiling the most well-researched…