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The SpotBowl team at Pavone works overtime to gather breaking Big Game ad news so you don’t have to. On the SpotBlog, you’ll get the scoop on every brand, every celebrity cameo and every pre-game release leading up to the showdown.

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And the SpotBowl 21 winner is…

This year’s Big Game was all about the first-time advertisers. A whopping 18 brands made their debut on advertising’s biggest stage (up from just seven rookies last year), but it was Big Game veteran Dunkin’ and its star-studded spot that…

Wanna sound smart about Sunday’s ads? Read this.

Super Bowl 58 and SpotBowl 21 is kicking off this Sunday. Technically, SpotBowl 21 kicked off on Monday of this week when pre-game voting started on the pre-released ads. Between now and Sunday, here are a few facts about SpotBowl…

Your votes + predictive analytics

Pre-game voting is officially underway in SpotBowl 21 on the pre-released spots and more pre-releases will be added every day this week. Also underway: Predictive analytics. Good marketing lives and dies by the quality of the data and analytics behind…

May the best ad win!

It’s officially SpotBowl season. As usual, the team at Pavone Group will be scouring the internet for all the Big Game advertising news and updates and posting it here on the SpotBowl blog. We’ll also be compiling the most well-researched…