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the big game’s best spots, as voted on by you.

The data scientists at Pavone Group and WildFig have created a proprietary algorithm that analyzes each spot – from humor to heartstrings to A-list celebrity star power – to predict how each ad will rank in the SpotBowl poll. Learn more about our predictive analytics tool and the thinking behind it.

Predictive Analytics WildFig Data
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presented by Pavone Group

Leaderboard Top 3
  1. The Little Farmer
    82
  2. Take Me Home Rocket
    81
  3. Owner’s Manual
    80

Which Ad Won the Big Game?

The battle of the brands is back!

You Voted and Decided . . .

And the winner isView Spots

Predictive Analytics

data-driven insights

The team at Pavone Group and WildFig use data, analytics and predictive modeling to anticipate which spots will be favorites and which might flop. The result? Game-changing predictions with remarkable accuracy.

Learn more about predictive analytics

the countdown begins

spotbowl 2026

Thanks to all those who voted in Spotbowl 2025. See you in —

Countdown
02/10/2026