FROM THE SPOTBOWL BLOG

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Four spots are planned for the reigning SpotBowl champion, including a sequel to last year’s top-ranked “Puppy Love.” The ad, titled “Lost Dog,” will include the brand’s iconic Clydesdales and the same adorable puppies that won over audiences in 2014.The second Budweiser spot hasn’t been shot yet, but it’s expected to focus on how A-B brews its beer with “pride and swagger.”The Bud Light spot, called “Coin,” will feature a light beer drinker who enters a life-sized, interactive game of the famous 1980s arcade classic, PacMan.A fourth spot -- reported at 30 seconds -- has been confirmed, but details are unknown.

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No details are known about the spot. A pre-game campaign called “No Guac, No Game” will feature Mario Lopez and his wife, Courtney.

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1st quarter

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The spot will promote BMW's all-electric i3 coupe and sedan.

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Four spots were created for the game, with fans voting online for the winning spot.

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No details are known about the spot.

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Back for the ninth year, Doritos’ “Crash the Super Bowl” contest asks fans to create their Super Bowl spot. Two ads will be chosen to air during the big game (see ten finalists here). One winner will receive $1 million and a one-year Universal Pictures dream job.

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The spot features a collage of dad moments and encourages viewers to "share how care makes you stronger" by using the hashtag #RealStrength.

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The spot, titled "Journey Home," will feature NASCAR star Danica Patrick and a puppy to tell the story of a business owner.

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Third quarter

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The Kia Sorento will be featured in a spot starring former James Bond actor Pierce Brosnan.

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First half

The ad (released before the game), will feature drivers putting the new Lexus NX turbo hybrid through its paces.

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Details are unknown, but the ad will continue the brand’s #WinAtGlue campaign.

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Details remain unknown about the spot, but it may evolve the current “I’m Lovin’ It” campaign theme.

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4th quarter

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The ad, titled “The Big Race,” will feature the classic showdown between the tortoise and the hare. An unannounced Mercedes model will play a key role in who wins the race.

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No details are known about the spot.

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Not many details exist about the spot, but we can expect a spot that will play up the emotional rollercoaster we experience when our phone battery dies. This is part of Mophie's introduction of their mobile-juicing products to American stores.

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The spot will star comedian and actress Mindy Kaling. A pre-game teaser shows Kaling enjoying the perks of being an invisible woman … until she’s not invisible.

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Back for its first Super Bowl ad since 1997, Nissan has revealed that the ad will support the current “Big Moment” campaign. Nissan is one of several brands to play up the theme of fatherhood in their spot. This year, they have employed the help of famous YouTube sensations to plug the game day ads on their channels.

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As the official sponsor of the half-time show, Pepsi announced that it will also be running one 30-second spot leading up to the half-time extravaganza. No details are known about the spot.

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2nd half

Details are unknown, but a teaser for the spot features former NFL quarterback Kurt Warner already tailgating outside the stadium where the Super Bowl will be played.

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The spot will continue the brand's successful “You’re Not You When You’re Hungry” campaign, which features a person (played by a celebrity) performing or behaving badly before being transformed into their normal selves after eating a Snickers. A teaser released before the game stars long-haired "Machete" action star Danny Trejo as Marsha Brady in a reenactment of the Brady Bunch sister's famous hair brushing scene.

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No details are known about the ad, which will promote the company’s website development tools.

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1st quarter (Purdy) and 2nd quarter (bold dads)

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The spot for the Toyota Camry will highlight “bold dads,” and will encourage viewers to tweet photos of their dads using the hashtag #OneBoldChoice.

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Like last year, the brand is keeping quiet about its spot until game day.

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Fourth quarter

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The ad will include a reminder about Valentine's Day and will star Victoria Secret models Candice Swanepoel, Alessandra Ambrosio and Adriana Lima. Details about the spot are unknown, but a pre-game teaser shows models playing football.

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The ad, titled “America at Work,” will feature actual WeatherTech employees and the company founder's Golden Retriever, Scout.

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No details are known about the ad, though it is expected to continue the brand's "Help With the Hard Part" campaign, which has used humor and sight gags to show the complex relationships that people have with food.

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4th quarter

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Wix will air its first Super Bowl commercial, which will highlight the company’s mission to simplify website creation for small business owners. The current campaign features former NFL stars Brett Favre, Terrell Owens and Emmitt Smith as they adapt to life after football.