Bumble is suiting up for its first Super Bowl ad and the dating app, which empowers women to make the first move in the app-based dating scene, will feature tennis star Serena Williams.
True to its mission, the ad will star women — including Williams on the tennis court. Titled “The Ball Is in Her Court,” the spot was reportedly developed and produced by a team comprised entirely of women.
No details are know about the length of the ad, but it will air in the first half of the game. Check out the teaser with Williams here.