Bon & Viv is a new spiked seltzer from Anheuser-Busch. It gets it name from the phrase “Bon Vivant,” which is French for good…vivant.
It could mean “good mermaids,” because that’s who Anheuser-Busch chose to pitch the new product in a Shark Tank-inspired spot in the Super Bowl. Mermaids pitching spiked seltzer to actual sharks? Sure, why not. Check out the pre-release above.