Car ads in the Super Bowl are always hit or miss. With so many automakers in the game (eight this year), it can be hard to stand out from the pack. Many also feel the need to “go funny” in the Super Bowl, which sometimes means people remember the joke, but they don’t remember the brand telling it.
Three new pre-releases have arrived from car companies — two funny and one sweetly sentimental. Check ’em out and judge for yourself how well viewers might remember the name on the car 30 minutes after watching these spots. The first is from Honda, which uses a flock of singing sheep to highlight the Ridgeline’s truck bed audio system.
Next, is a spot from Kia starring Christopher Walken. In the ad, Walken play himself as a wise adviser in a man’s “Walken closet.” It gets a few chuckles, but something about it just doesn’t land. Keep in mind, what you see below is the 90-second extended version. The final spot on Sunday will be 60-seconds long, so maybe a trim will help.
The last is Audi’s Big Game entry, called “Commander,” which features a retired astronaut who recaptures his glory days with the help of an Audi (and a soundtrack from David Bowie).
And remember, SpotBowl has added early voting this year, which means you can sound off about all of this year’s ads unveiled before the Big Game. Stop by the home page to sound off about this year’s pre-game releases!