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Top 5

#1 Jeep : “Groundhog Day”

#2 Hyundai : “Smaht Pahk”

#3 WeatherTech : “Lucky Dog”

#4 New York Life : “Love Takes Action”

#5 Google : “Loretta”

Bottom 5

#5 Michael Bloomberg : “Mike Bloomberg for President”

#4 Sabra : “How I Mus”

#3 Pop-Tarts : “Pop-Tarts Fixed That”

#2 Quibi : “Bank Heist”

#1 Turkish Airlines : “Step on Earth”

SpotBowl Blog

The SpotBowl team at Pavone works overtime to gather breaking Big Game ad news so you don't have to. On the SpotBlog, you'll get the scoop on every brand, every celebrity cameo and every pre-game release leading up to the showdown on February 2.

Planters announces Super Bowl debut for Mr. Peanut (plus mystery celeb)

Snacks and the Super Bowl go hand in hand, so it makes sense that a venerable, 103-year-old brand like Planters would pony up $5+ million for 30 seconds of time in the Big Game. That’s exactly what they’ve done and it’s the first time in nearly a decade since the brand has made a Super Bowl appearance.

Also making an appearance will be the brand’s iconic legume, Mr. Peanut, who will make his Super Bowl debut alongside an as-yet-unnamed celebrity.

In the spot, Mr. Peanut will ride atop the brand’s “Nut-Mobile” (it’s like the Oscar Meyer Wienermobile, but it’s a peanut) to show how far he’ll go to satisfy his “salty snack nut cravings during crunch time.”

Wait — Mr. PEANUT craves peanuts? That’s not weird at all.