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SpotBowl Blog

The SpotBowl team at Pavone works overtime to gather breaking Big Game ad news so you don't have to. On the SpotBlog, you'll get the scoop on every brand, every celebrity cameo and every pre-game release leading up to the showdown on February 2.

May the best ad win!

With less than four weeks to go until game time, it’s officially SpotBowl season. As usual, the team at Pavone Marketing Group will be scouring the internet for all the big game advertising news and updates and posting it here on the SpotBowl blog.

We’ll also be compiling the most well-researched big game ad line-up around on our line-up page, so be sure to check that page often between now and game day. And, although the big game goes down on February 2, we’ll be posting all of the pre-released ads here on SpotBowl for pre-game voting beginning on January 23.

Speaking of those big game ads, FOX sold this year’s commercials for a whopping $5.6 million each, which easily tops last year’s “north of $5 million” price tag. And, as usual, that’s just for 30 seconds.

Not that the network had any trouble selling its inventory. According to a FOX spokesperson, the network sold the last of its 77 in-game ads in late November — an amazing feat, considering that most networks don’t sell the last spots until late December or well into January. 

So, let the games begin, and may the best ad win!