Last year, Hyundai rather ambitiously opted to air a fourth quarter spot featuring families being reunited with loved ones using footage shot during Super Bowl weekend. The year before that, Hyundai placed deployed troops in booths surrounded by monitors to virtually reunite them with loved ones.
Yeah, pretty ambitious.
This year, the brand is going the tried-and-true route with a spot filmed well in advance, and they’re throwing in a popular celebrity for good measure. That celebrity is actor Jason Bateman, the straight-man star of “Arrested Development” and movies like “Horrible Bosses” and “Game Night.”
The 60-second Super Bowl spot will run in the first quarter and is centered on the Hyundai Shopper Assurance program, which Hyundai says modernizes car buying by making it more digital and convenient.
The ad will mark Bateman’s Super Bowl debut, but it’s not his first commercial. The actor appeared in a Golden Grahams spot in 1980 as a child. Check it out below. That’s him at 0:11 — we think. The weird hair and 1980-ness of it make it a little hard to tell.