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SpotBowl Blog

The SpotBowl team at Pavone works overtime to gather breaking Big Game ad news so you don't have to. On the SpotBlog, you'll get the scoop on every brand, every celebrity cameo and every pre-game release leading up to the showdown on February 2.

Hyundai spot to feature Boston legends; releases first teaser of the year

Hyundai is back in the game for the 12th time in 13 years (one of five automakers on the stage this year). And while New Englanders won’t be seeing their beloved Patriots on February 2, they will get a taste of Boston in Hyundai’s spot. 

The spot was shot in Boston by legendary big game ad director (and native Bostonian) Bryan Buckley and will feature a bevy of Boston-based celebrities, including Rachel Dratch, Chris Evans, John Krasinski and Red Sox legend David Ortiz. 

A teaser for the spot shows Dratch attempting to teach Ortiz how to speak in a Boston accent, with limited success. Check it out for yourself below.