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SpotBowl Blog

The SpotBowl team at Pavone works overtime to gather breaking Big Game ad news so you don't have to. On the SpotBlog, you'll get the scoop on every brand, every celebrity cameo and every pre-game release leading up to the showdown on February 2.

Devour’s extended “food porn” ad is too hot for TV

Is it okay to talk about porn in the Super Bowl? What about food porn? That’s the question CBS is asking themselves after male-focused frozen foods brand Devour submitted a 60-second version of its Big Game ad for consideration.

The spot features a couple struggling with a boyfriend’s addiction to frozen food porn and includes plenty of, let’s say, less-than-appetizing innuendos.

CBS has ordered Devour to tone down the raunchiness in its final 30-second version, which will air in the third quarter. Check out the uncensored 60-second version above. Is it not safe for work? We’re not really sure.