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Top 5

#1 Doritos : “Flat Matthew”

#2 Tide : “Jason Alexander”

#3 Rocket Mortgage : “Certain is Better”

#4 Toyota : “Upstream”

#5 Bass Pro Shops : “Get Back to Nature”

Bottom 5

#5 General Motors : “Norway”

#4 Hellmann's : “Fairy Godmayo”

#3 Logitech : “Defy Logic”

#2 Jeep : “The Middle”

#1 Robinhood : “We’re All Investors”

dataViz

Which ads had the biggest increase in social media buzz after the game? The Pavone Marketing Group analytics and social media teams tracked all of the conversations and have the answer.

  1. Anheuser-Busch (+47%)
  2. Snickers (+42)
  3. MTN DEW (+31%)
  4. Mike Bloomberg (+21%)
  5. Pepsi (+15%)