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SpotBowl Blog

For all your Super Bowl® commercial–related information

Colgate is the first brand to announce a celebrity cameo

Which Wilson brother is best — Luke or Owen? We’re split 50/50 here at the SpotBowl headquarters, but Colgate is clearly in the Luke camp, because they’ve tapped him to star in the brand’s 2019 Super Bowl spot.

The 30-second ad will air in the second commercial break of the third quarter.

Unlike the toothpaste brand’s last Super Bowl spot in 2016 (which encouraged people to turn off the water while brushing), this one is expected to bring some laughs. How many laughs? Luke might not be the funnier of the Wilson brothers, but we’re optimistic.