Anheuser-Busch is the first advertiser to unveil its big game spot, with the release of a 60-second ad titled “Typical American.” Check it out above.
The ad is for Budweiser — a brand that’s fond of epic, patriotic messages — and features a voice-over criticizing American stereotypes (“showing up uninvited” or “removing their clothes in public”), contrasted with images of Americans going above and beyond with acts of kindness and triumph.
In an election year, when the nation is typically fragmented and polarized, the ad serves as a common rallying cry for the shared good in all of us. Also shared by nearly all Americans is a love of Anheuser-Busch’s iconic Clydesdales, which are conspicuously absent from this year’s ad.
“The use of these commonly used stereotypes against America was a means to help remind us that this is something that we are in together,” said Monica Rustgi, Budweiser’s VP of marketing.
Check out the spot below. Pre-game voting for all pre-released ads will begin at SpotBowl on Tuesday, January 28.