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Top 5

#1 Doritos : “Flat Matthew”

#2 Tide : “Jason Alexander”

#3 Rocket Mortgage : “Certain is Better”

#4 Toyota : “Upstream”

#5 Bass Pro Shops : “Get Back to Nature”

Bottom 5

#5 General Motors : “Norway”

#4 Hellmann's : “Fairy Godmayo”

#3 Logitech : “Defy Logic”

#2 Jeep : “The Middle”

#1 Robinhood : “We’re All Investors”

SpotBowl Blog

The SpotBowl team at Pavone works overtime to gather breaking Big Game ad news so you don't have to. On the SpotBlog, you'll get the scoop on every brand, every celebrity cameo and every pre-game release leading up to the showdown on February 2.

And the winner is…

We ask the same question every year: Which was more entertaining, the game or the ads? In a year in which we desperately needed at least one of those co-stars to carry the show, neither one seemed up to the task. 

But just like the game, there were a few highlights. Humor and celebrities dominated. Rookies showed up in force, with HALF of the ad line-up being first-time Super Bowl advertisers. And nostalgia thrived, with throwback songs and throwback stars popping up throughout the night. 

When the final votes were counted, Doritos was the winner with a spot featuring a flat Matthew McConaughey who gets his shape back thanks to some 3D snacks.

Until next year!