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Top 5

#1 Doritos : “Flat Matthew”

#2 Tide : “Jason Alexander”

#3 Rocket Mortgage : “Certain is Better”

#4 Toyota : “Upstream”

#5 Bass Pro Shops : “Get Back to Nature”

Bottom 5

#5 General Motors : “Norway”

#4 Hellmann's : “Fairy Godmayo”

#3 Logitech : “Defy Logic”

#2 Jeep : “The Middle”

#1 Robinhood : “We’re All Investors”

SpotBowl Blog

The SpotBowl team at Pavone works overtime to gather breaking Big Game ad news so you don't have to. On the SpotBlog, you'll get the scoop on every brand, every celebrity cameo and every pre-game release leading up to the showdown on February 2.

America crowns Jeep as the champion in SpotBowl 17 polls as Anheuser-Busch wins battle for online buzz

America has voted for its favorites in SpotBowl, the annual Big Game commercial poll created by Pavone Marketing Group.

The winner is Jeep’s lighthearted and timely spot, titled “Groundhog Day.” Jeep’s fourth-quarter ad featured Bill Murray reprising his movie role as a man who relives Groundhog Day over and over again. This nightmare scenario is made better with some help from the Jeep Gladiator.

In second place is Hyundai’s “Smaht Pahk,” and WeatherTech’s “Lucky Dog” finished in third. 

Pavone Marketing Group — which includes marketing agencies Pavone, quench and Varsity — also tracked the social media conversations around the Big Game ads to determine which companies got the biggest bump in online buzz. In that showdown, Anheuser-Busch is the winner, with a 47 percent increase in social media mentions on Twitter.

“The real battle isn’t waged on TV; it’s fought on social media. And the smart advertisers know that,” said Pavone Marketing Group President and CEO Michael Pavone. “That’s because a Big Game ad might be seen by 100 million people on TV, but more than half of the people watching it are doing so online.”

Rounding out the top three brands dominating online conversations are Snickers, with a 42 percent increase, and MTN DEW, with a 31 percent bump in digital buzz. Stop by the homepage for a full listing of SpotBowl leaders.

Until next year!