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SpotBowl Blog

The SpotBowl team at Pavone works overtime to gather breaking Big Game ad news so you don't have to. On the SpotBlog, you'll get the scoop on every brand, every celebrity cameo and every pre-game release leading up to the showdown on February 2.

Ad line-up gets political with ads from President Trump and Michael Bloomberg

Think politics have no place in the big game? Think again. President Donald Trump and Democratic challenger (and former New York City mayor) Michael Bloomberg have both purchased 60-second ads in the upcoming game. 

Both campaigns shelled out more than $10 million for the one minute of air time. 

The ads for the presidential election campaign are believed to be the first-ever national political ad buys in the championship game. (President Obama purchased a Super Bowl ad in 2008 but bought time in 24 local markets instead of a national buy.) 

Will the head-to-head matchup be a bellwether for the election happening later this year? Maybe, maybe not. Either way, we’re guessing folks on both sides of the aisle are much more interested in what Anheuser-Busch, Mountain Dew and Snickers have in store on game day.