When you’re paying $5.6 million for 30 seconds of airtime, why not write another big check for a celebrity (or two or three) in your Big Game ad? After all, a celebrity almost guarantees buzz — from fans and the media — and provides an instantaneous way to connect your brand to viewers.
Each year, countless Big Game advertisers do exactly that, and this year’s celebrity line-up is packed with A-, B- and C-listers. In fact, it might be the biggest collection of celebs in recent memory. Below are the familiar faces we can expect to see in this year’s game. Entries in bold have already been released and can be seen (and voted for) on the SpotBowl homepage.
AMAZON — Ellen DeGeneres and Portia de Rossi
ANHEUSER-BUSCH — Post Malone
AUDI — Maisie Williams (“Game of Thrones”)
AVOCADOS FROM MEXICO — Molly Ringwald
CHEETOS — MC Hammer
DORITOS — Lil Nas X and Sam Elliott
FACEBOOK — Sylvester Stallone and Chris Rock
GENESIS — Chrissy Teigen and John Legend
HYUNDAI — John Krasinski, Rachel Dratch, Chris Evans and David Ortiz
LITTLE CAESARS — Rainn Wilson
MICHELOB — Jimmy Fallon and John Cena
MTN DEW — Bryan Cranston and Tracee Ellis Ross
OLAY — Katie Couric, Busy Philipps and Taraji P. Henson
PEPSI — Missy Elliott and H.E.R.
POP-TARTS — Jonathan Van Ness (“Queer Eye”)
PROCTER & GAMBLE — Rob Riggle, Busy Philipps, Troy Polamalu and Sofia Vergara
QUICKEN LOANS — Jason Momoa
SABRA — T-Pain, Teresa Giudice and Caroline Manzo (“Real Housewives of New Jersey”)
SODASTREAM — Bill Nye
SQUARESPACE — Winona Ryder