2013 SUPER BOWL AD LINEUP
Thanks to the tireless work of the Spotbowl research team, we've compiled the most comprehensive Super Bowl ad lineup on the Internet. Read it, study it and then impress your friends with your extensive commercial knowledge. We'll be updating the line-up almost daily, so check back often.
Anheuser-Busch 
Details: Budweiser is the exclusive beer sponsor of the Super Bowl and typically buys between four and five minutes of air time.
Description: Two 30-second spots will be used to promote the brewer's new "Black Crown" beer. Anheuser-Busch's third 30-second spot, in the third quarter, will promote the company's new Beck's Sapphire and will feature an animated goldfish serenading a bottle of the beer.
Budweiser's signature Clydesdale horses will be featured in a 60-second ad which will chronicle the Clydesdales' early years and highlight the bond a Clydesdale foal shares with its trainer.
The remaining pair of 60-second spots – "Journey" and "Lucky Chair" – will be used to promote Bud Light. The ads are part of Anheuser-Busch's ongoing "Superstitious" campaign, which takes a look at the traditions and rituals fans use to help their team win.
Audi of America 
Details: One 60-second spot
Description: Through a pre-game vote on its YouTube page, Audi asked fans to choose the ending of its Super Bowl spot. The ad features a young man who goes to the prom without a date, but feeling confident because his dad let him borrow the family's Audi S6 sport sedan. The teen takes the principal's parking spot and, after kissing the prom queen, has a run-in with the prom king.
Axe
Details: One 30-second ad
Description: The first Super Bowl commercial for Axe will include a promo for its contest to send a person into space. In the ad, a woman is rescued by a manly lifeguard. Upon being revived, she runs instead to a nerdy character dressed as a spaceman (because "nothing beats an astronaut").
Best Buy 
Details: One 30-second spot in the first quarter
Description: The ad will star comedian and actress Amy Poehler of Saturday Night Live and Parks & Recreation fame.
Calvin Klein 
Details: One 30-second spot in the first quarter
Description: Model Matthew Terry will show off his physique while wearing only a pair of Calvin Klein underwear.
Cars.com 
Details: 30-second spot in the first quarter
Description: spot will kick off the website's new "Why drama?" marketing campaign by showing how car shoppers can have a drama-free buying experience by using Cars.com.
Century 21 
Details: One 30-second spot in the third quarter
Description: This year's ad will highlight the skill and savvy of Century 21 agents. In the ad, a Century 21 agent comes to rescue during a wedding when the groom faints after finding out that his mother-in-law is moving in with the couple.
Chrysler 
Details: One 60-second spot
Description: The automaker has made strong showings recently with spots featuring rapper Eminem (2011) and Clint Eastwood (2012), but has been quiet about its plans for this year's game.
Coca-Cola 
Details: One 60-second spot in the first quarter
Description: The spot will focus on an epic race between three groups of characters – The Cowboys, The Showgirls, and The Badlanders – to be the first group to reach a giant bottle of Coke. The ad will encourage viewers to visit CokeChase.com to choose the ending of the commercial by selecting which group will win the race. The finished spot will air after the game.
Doritos 
Details: Two 30-second spots
Description: The Doritos "Crash the Super Bowl" contest, which asks fans to create the brand's Super Bowl spot, will return for a seventh year. Two fan-created spots will be chosen – one by the Doritos team and one via online poll – and the creator of the spot that ranks higher in the USA Today Ad Meter ratings will be invited to work with Hollywood hotshot Michael Bay on the set of Transformers 4. Like last year, if one of the Doritos spots takes the number one spot on the USA Today poll, the creator will win one million dollars.
E*Trade 
Details: One 30-second spot in the third quarter
Description: The company's talking baby will return for its sixth Super Bowl appearance.
Fiat 
Details: One 30-second spot
Description: Sticking with its GoDaddy-esque formula from last year, Fiat is expected to air a racy spot chosen from several contenders (one of which involves a supermodel, her bikini top and a scorpion).
Gildan Activewear 
Details: One spot in the 3rd quarter
Description: The ad, titled "Getaway," will continue the clothing company's campaign which involves people going to great lengths to save their favorite items of clothing. In this spot, a man makes his getaway after spending the night with his girlfriend. When he awakes to find her wearing his t-shirt, he's forced to weigh the pros and cons of rescuing his favorite shirt.
GoDaddy.com 
Details: Two 30-second spots
Description: GoDaddy announced earlier this year that the brand will tone down its usually risqué Super Bowl ads in an effort to focus more on the company's product (Website domain name registration and hosting services). One spot, titled "Perfect Match," will feature GoDaddy spokesperson Danica Patrick and supermodel Bar Rafaeli. Another spot for its .co registry service features several men with the same "big idea" who wait too long to register the name online (a suddenly wealthy man in a private jet beat them to it).
Hyundai 
Details: Three 30-second spots, including one in the first quarter and one in the second quarter
Description: The first quarter spot, for the company's Santa Fe crossover SUV, will feature a song by The Flaming Lips (the band will also make an appearance) as the soundtrack to an epic day of family fun. The second quarter spot – titled "Stuck" and featuring a variety of vehicles you don't want to get stuck driving behind - will showcase the Sonata turbo.
A third spot for the Santa Fe, called "Team," features six boys who team up to challenge
a group of bullies to a football game.
Kia Motor 
Details: One 30-second ad in the third quarter and one 60-second ad in the fourth quarter
Description: The 30-second spot will promote the brand's compact Forte. In the ad, a robot-like woman (former Miss USA Alyssa Campanella) assaults a man after he kicks the tire of the new Forte EX compact sedan. The 60-second spot for the Sorento crossover SUV will feature a father who answers his son's question – "Where do babies come from?" – with a tall tale involving toddlers and baby animals coming to Earth via spaceships.
Lincoln Motor Company 
Details: One 60-second spot
Description: The Super Bowl spot will feature five consumer tweets about wacky road trip experiences, all merged into one story line. The tweets, chosen from more than 6,000 submissions, were solicited by late night comedian Jimmy Fallon, but Fallon will not appear in the ad.
Mars M&M's 
Details: One 30-second spot in the first quarter
Description: The brand's 2012 Super Bowl spot was used to promote the new M&M's character, Mrs. Brown. The company suggested in a statement that the 2013 spot will highlight a wider range of M&M's characters.
Mercedes Benz 
Details: 60-second spot in the fourth quarter
Description: The spot will focus on the carmaker's lower-priced CLA coupe. Model Kate Upton and R&B star Usher will star in the spot. The ad will feature a man being tempted with a deal from the devil – played by Willem Dafoe – and imagining the fast-paced and action-packed lifestyle (on the red carpet with Kate Upton and an impromptu dance-off with Usher) that comes with owning a Mercedes.
Milk Processor Education Program 
Details: One 30-second spot
Description: The ad will star Dwayne "The Rock" Johnson as a father who goes to great lengths to make sure his kids have milk for their breakfast cereal. Behind-the-scenes photos include a lion, muscle men, stilt walkers and clowns. The spot is directed by Peter Berg of "Friday Night Lights" fame.
Mio (Kraft Foods) 
Details: 30-second spot in the third quarter
Description: Comedian Tracy Morgan will appear in a spot to promote Kraft's liquid water enhancer. The commercial will launch Mio's new electrolyte-enhanced extension, Fit, which is billed as a sports drink competitor. In the spot, Morgan will discuss the many things that have changed in America, beyond sports drinks.
Oreo 
Details: One 30-second spot in the first half.
Description: The spot will pit fans of Oreo's creamy filling against those who love the crunchy cookie parts.
Paramount Pictures 
Details: One 30-second ad in the second quarter
Description: The studio will air a trailer for "Star Trek Into Darkness."
Pepsi 
Details: Two 30-second spots, including one in the second quarter
Description: One spot will promote Pepsi and introduce the Pepsi halftime show (featuring Beyonce). The ad will include consumer photos submitted prior to the game. The second ad will promote the brand's mid-calorie offering, Pepsi Next, which will feature a teen's raucous house party being interrupted by his parents.
Research in Motion (RIM) (Blackberry) 
Details: One 30-second spot
Description: The ad will promote the new BlackBerry 10 smartphone and its new operating system.
Samsung 
Details: To be determined.
Description: To be determined.
Skechers 
Details: One 30-second ad in the second quarter
Description: The ad will feature a man in Skechers GOrun 2 shoes chasing a cheetah.
SodaStream International 
Details: One 30-second ad in the fourth quarter
Description: The ad for the do-it-yourself soda making machine will reportedly borrow a theme from its current TV campaign, which shows soda bottles disappearing from shelves and warehouses as people make their own soda at home.
Speed Stick 
Details: One 30-second ad in the third quarter
Description: The deodorant will remind men how the product helps them "handle it" on the outside when they're sweating on the inside.
Taco Bell 
Details: One 60-second spot in the second or third quarter
Description: The focus of the ad will be a crazy night out for a group of senior citizens. The spot will feature a Spanish version of the song "We Are Young," which rose to prominence after its appearance in a commercial for Chevy in last year's Super Bowl.
Tide (Procter & Gamble) 
Details: 30-second spot in the third quarter
Description: Tide, the official laundry detergent of the NFL, will air a spot that features "a stain worth saving." The ad will also feature the two teams in the Big Game – the San Francisco 49ers and the Baltimore Ravens.
Toyota 
Details: One spot in the first quarter
Description: The humorous spot will feature actress Kaley Cuoco (Big Bang Theory) as a genie who grants wishes to members of a family.
Universal 
Details: To be determined.
Description: Specific details are unknown, but notable upcoming Universal releases include "Oblivion," a 3-D movie starring Tom Cruise set to hit theaters in April.
Volkswagen 
Details: 60-second spot in the second quarter
Description: Volkswagen has won Spotbowl in each of the past two games, and hopes to retain the title this year. In this year's ad, a Caucasian office worker with a heavy Jamaican accent encourages his co-workers to get happy with a ride in his Volkswagen Beetle. A teaser for the "Get Happy" ad features the stars of several notorious YouTube videos – videos featuring meltdowns, tantrums and other general sadness – receiving a much-needed cheering up.
Walt Disney 
Details: To be determined.
Description: The studio is expected to air a trailer for "Oz: The Great and Powerful" and a possible second trailer for "Iron Man 3" or "The Lone Ranger."
Wonderful Pistachios 
Details: One 30-second spot
Description: DESCRIPTION: Wonderful Pistachios will make its Super Bowl debut with a spot featuring South Korean rapper, Psy. The ad will feature his international hit "Gangnam Style," with the lyrics changed to incorporate the product.