Statistics

Who cares about punt return averages or how many sacks the outside linebacker had during the regular season in the fourth quarter with the game on the line? (Seriously, how do you get half a sack?) If you really want to impress some people at your Super Bowl® party, try throwing around some of these numbers and finally put Mr. Know-It-All-Football-Statistic-Guy in his place.

$2.5 million	Average cost of a 30-second spot in this year’s game, a drop from last year’s cost of $3 million for a 30-second commercial. This is only the second time in the game’s history that there was a drop in the price of a commercial.
2.08	Number of lifetimes the average high school graduate would have to work to purchase one 30-second ad (based on $1.2 million lifetime earnings) (Source: U.S. Census Bureau, 2006)
$83,333	Cost per second of a 30-second ad
$42,000	Cost, in 1967, of a 30-second ad in the first championship game ever played (roughly $250,000 in today’s dollars)
62	Number of 30-second spots NBC typically sells.
5	Number of minutes Anheuser-Busch will buy to promote its Budweiser and Bud Light brands in this year’s game (Source: Los Angeles Times, 1/4/09)
98.7 million	Average number of American viewers for Super Bowl® XLIII in 2009 (the most- viewed Super Bowl and second only to the series finale of M*A*S*H for an all-time television record) (Source: New York Times, 2/3/09)
151.6 million	Number of Americans who watched at least part of last year’s game (Source: Advertising Age, 2/6/09)
1 billion	Number of viewers worldwide as estimated by the NFL (Source: NFL.com)
50 percent	Percentage of viewers who tune in specifically for the commercials (Source: Online survey of 500 consumers by InsightExpress as reported by Advertising Age, 1/31/05)
58 percent	Percentage of adults who say they talk about the commercials at work on the Monday after the game (Source: Survey of 1,735 adults by consulting firm Penn, Schoen and Berland as reported in Advertising Age, 2/2/05)
47 percent	Percentage of adults who say they talk about the game at work on the Monday after the game (Source: Penn, Schoen and Berland survey)
58 percent	Percentage of survey respondents who would rather miss some of the game than any of the commercials (Total rises to 67 percent among women) (Source: Penn, Schoen and Berland survey)

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